Sovo, a handmade shoe firm hailing from Korea has joined forces with brand consulting company Eggplant Factory, in a perhaps unexpected union, pooling together their efforts to create Nuca, a new cosmetics brand.
The name 'nuca' was taken from the Spanish word for nape, on which the brand plays metaphorically to signify a woman’s sensuality. With hydrating masks and makeup, we’re particularly taking note of the two bestsellers: the Gentle Moisturising Pink Cushion, a dewy CC cream that is infused with anti-ageing hyaluronic acid and cherry blossom extract, while in its Hydro Mega Waterfall Cream (below), beautifying pearl powder extract provides 24-hour hydration.
Hydro Mega Waterfall Cream
Contained in contemporary pastel-hued pots, the cosmetics have been wrapped in pretty matte packaging, evoking a futuristic feel. Combined with its modern attitude and drive to encourage women to express their own beauty without feeling the pressure to conform to social norms, Nuca is quickly becoming the latest rage amongst K-beauty fans.
Hyper Stella Lotus Eyecream
All Strike Total Solution
Hydro Superjelly Mask
INFORMATION
Fore more information, visit the Nuca website
-
These sculptural mirrors embody the relaxed spirit of the MedPhotographed in a Mallorcan residence designed by local studio Munarq, these new sculptural mirrors by New York furniture company Ready To Hang are inspired by the sea
-
African brutalism explored: from bold experimentation to uncertain futureDiscover the complex and manifold legacies of brutalist architecture in Africa with writer and curator Fabiola Büchele
-
What to see at Frieze Seoul 2025Don't miss this mix of contemporary and established artists at Frieze Seoul, 3-6 September; here’s our guide to the fair and what's on around the city
