Too many cooks might, in most cases, spoil the broth, but the Six Scents fragrance collections seem immune to this mantra. For the last two years, the label has ingeniously assembled a roster of fashion's most exciting names, and paired them with the best talents within international fragrance powerhouse, Givaudan, with delicious results.
Based on the concept of bringing two artistic disciplines together to form a new creative experience, Six Scents offers emerging designers a chance to create the fragrance that they might not otherwise have been able to realise. In the past, these names have included Preen, Damir Doma and Alexandre Herchcovitch, all of whom have maintained their upward trajectory today.
'We ask ourselves, if Gareth Pugh had a scent in the future, what it would smell like? So we steal from the future and offer it now,' says Six Scents co-founder and curator, Joseph Quartana.
This year's Six Scents collection seems to us the most exciting yet, with fragrances from Rad Hourani, Mary Katrantzou, Alexis Mabille, Juun.J, N. Hoolywood and Ohne Titel, making up a truly international group. The designers were all asked to draw from their childhood memories and experiences of scent to create their perfume.
'Six Scents does not engage with the standard notion of what perfume is, and the requirements that make it. Instead, it is a poetic speculation on what else a perfume could be,' explains the collective's creative director, Kaya Sorhaindo. The results range from Juun.J's comforting fragrance, which captures the smell of concrete and wood in a city, with bergamot, cedarwood, orris and amber, to Rad Hourani's more conceptual offering, epitomising the circle of life from birth (powdery musk) to death (symbolised by incense notes mimicking the ambiance in a church).
As a final flourish, the collective has also commissioned a series of short films to further explore the theme. The results, which are available with each box of perfume, will also form part of a video installation held at The Standard Hotel, Miami Beach during Art Basel Miami.