Reform Copenhagen’s new kitchen concept store has style on tap in Aarhus
When CEO Jeppe Christensen and CSO Michael Andersen founded Copenhagen kitchen brand Reform back in October 2014, it seems the duo had a clear vision in mind: to reform our cooking spaces with better design.
Since then, the pioneers have done what they set out to accomplish. By customising IKEA’s Metod kitchen cupboards, Reform brought the timeless appeal of furniture to the cooking areas of our homes, producing modern kitchens, which stand the test of time with the price tag to match.
Inside the showroom space at Reform’s new Aarhus outpost
The pair has now taken their well-oiled creative venture and transported it to Reform’s fourth global outpost in Aarhus. Their recent project sees the brand opening a sprawling new 250 sq m showroom and café, located in the city’s main trainstation and the home of a former bank dating back to the 1920s.
Joining a creative throng of brands reviving the very idea of how a showroom should serve customers in an increasingly online world, the concept focuses on providing a more personal client experience. This was achieved by allowing the physical spaces to function both as separate entities – showroom and café – and as one larger unity, as Reform aims to reign over digital and prove that tactility and social exchange matter.
Internally, the elegant design found inspiration in their own and newly launched collection called Degree of Copenhagen-based designer Cecilie Manz. Lighting fixtures by Belgian designer Muller van Severen put the kitchen designs in the spotlight, further accentuated by warm pine and grey tones. Many of the building’s original features are retained, while drops of terrazzo add texture, most notably Reform’s bespoke terrazzo tables, dotted throughout the café where local coffee roasters La Cabra serve up fresh beverages.
With more showrooms set to open from Tokyo to Oslo, Reform not only produces everyday classics intended to last a lifetime, but it reforms our kitchens and the showroom spaces as we’ve come to know them.