Just kidding: the superior quality of Loro Piana's baby cashmere is no joke

Loro Piana baby cashmere
Quality maniac Nick Vinson reveals his wishlist of Loro Piana products.
(Image credit: Danae Diaz)

My official title at Wallpaper* is quality maniac-at-large, a moniker that I adopted after meeting Pier Luigi Loro Piana in early 2014 to talk about his vicuña, which, he explained, was prized by ‘quality maniacs’ (W*181) – something I could totally relate to. Another fun fact is that one of my first pieces for this magazine nearly 16 years ago was about the Italian brand’s delivery van, which was emblazoned on its sides with ‘Attention, cashmere in transit’. After spotting it in Milan, I explored the journey of a raw fibre that started in Mongolia and ended up as a finished Loro Piana product.

My interest grew when I saw a preview of the collection now hitting the stores and met Raffaella Redaelli de Zinis, Loro Piana’s chief product officer. There is much to be coveted in the new range, which focuses on sublime understatement with subtle changes to proportions and palette. In a luxury market increasingly geared towards millennials, these kinds of products are as rare as the fibres they are made from.

Sweeten the pill: Master woodworker Pierluigi Ghianda once gave Italian style icon Marella Agnelli this pill box to replace her ‘unsuitable’ plastic one. €290, bottegaghianda.com.

Bottega Ghianda pillbox

(Image credit: Danae Diaz)

So I set some time aside to visit Loro Piana’s production facilities in Roccapietra and Quarona in northern Italy to witness first hand the transformation of the world’s most select noble fibres – including cashmere, vicuña and superfine merino wool – into yarn, which is then knitted or woven into cloth before being tailored into garments. The sweater pictured above is knitted from baby cashmere, an exceptionally fine fibre that comes in at 13.5 microns (one micron is one-thousandth of a millimetre). It’s harmlessly brushed from a kid goat in Mongolia just once, at age four to eight months, with each brushing producing only 80g of raw fibre (compared to 250g of regular cashmere).

After being washed and checked in Loro Piana’s own plant in Ulaanbaatar, the wool is transported to Roccapietra, where the fibres’ purity and shape are examined under a microscope. Then it’s passed under a UV light and someone counts the number of ‘acceptable’ black hairs – no more than five for every 10g. Once washed and dyed, it’s turned into yarn in a temperature- and humidity-controlled environment. If the yarn is to be woven, like the cashmere and vicuña used for the bomber pictured above, that happens at Loro Piana’s Quarona mill.

The most memorable part of the visit was watching the final procedures carried out by the menders. Armed with the eye of a goldsmith, a magnifying glass and a pair of tweezers, they check the finished cloth, inch by inch, pulling out any stray fibres that don’t make the grade. Then another craftsman repairs any minute imperfections with a tiny needle. Only a quality maniac can fully appreciate that.

Manufaktur Nymphenburg porcelain raven

Love bird: There’s nothing quite like this porcelain or Manufaktur Nymphenburg. I’m smitten with this raven, designed in 1911 by Wilheilm Neuhäuser. €1,570, nymphenburg.com.

(Image credit: Danae Diaz)

Picky Nicky’s wishlist of Loro Piana products

Turtlenecks, from £1,195 each
These baby cashmere light turtlenecks are available in a range of colours; I would go for a dark number in black grey/grey London smoke, and a lighter version in yellow/croissant/natural/cord

3B sweater jacket, £2,485
A glove-fit patch pocket blazer cut in cashmere light jersey

Crewneck sweater, £1,150
This jumper is made of baby cashmere light mousse, using a yarn that has been twisted together in a variety of colours with a very subtle melange effect

Bomber jackets
It's hard to choose between the grey cashmere Ivy bomber (£2,160) treated with a Storm System membrane, or the double bomber (£9,740) in a blend of grey vicuña and baby cashmere, which comes with a cashmere knit collar and cuff in matching rib.

As originally featured in the October 2018 issue of Wallpaper* (W*235)


For more information, visit the Loro Piana website

Also known as Picky Nicky, Nick Vinson has contributed to Wallpaper* Magazine for the past 21 years. He runs Vinson&Co, a London-based bureau specialising in creative direction and interiors for the luxury goods industry. As both an expert and fan of Made in Italy, he divides his time between London and Florence and has decades of experience in the industry as a critic, curator and editor.