Motorola launch the AURA handset
45 St. Martin's Lane
London WC2N 4HX
- 44.20 7300 5500
To celebrate the launch of Motorola’s premium handset AURA, Amsterdam-based architecture practice UNStudio were commissioned to create an installation ‘that pushed the boundaries of design’.
The piece, entitled ’Time Out of Scale’ opened to the public yesterday at St Martins Lane hotel in London and Wallpaper* went along to see what it was all about.
see more images of the Motorola installation
‘One-of-a-kind projects offer architects an opportunity to break constraints and explore concepts that are both challenging and unprecedented,’ says Ben van Berkel, UNStudio’s principal architect. ‘Taking AURA as our inspiration, the installation has enabled us to explore and deconstruct the themes of time and craftsmanship beyond what is ‘known’ and to create an ‘experience’ where anything seems possible.’
Within the installation, time is represented by rhythmic changes in sound and imagery. The seamless white space, with its large convex eye at one end, combined with projections and music create a setting in which visitors can lose themselves.