Motorola launch the AURA handset

Motorola handset
(Image credit: press)

To celebrate the launch of Motorola’s premium handset AURA, Amsterdam-based architecture practice UNStudio were commissioned to create an installation ‘that pushed the boundaries of design’.

The piece, entitled 'Time Out of Scale' opened to the public yesterday at St Martins Lane hotel in London and Wallpaper* went along to see what it was all about.

Two men standing

(Image credit: press)

see more images of the Motorola installation

‘One-of-a-kind projects offer architects an opportunity to break constraints and explore concepts that are both challenging and unprecedented,’ says Ben van Berkel, UNStudio’s principal architect. ‘Taking AURA as our inspiration, the installation has enabled us to explore and deconstruct the themes of time and craftsmanship beyond what is ‘known’ and to create an ‘experience’ where anything seems possible.’

Within the installation, time is represented by rhythmic changes in sound and imagery. The seamless white space, with its large convex eye at one end, combined with projections and music create a setting in which visitors can lose themselves.


45 St. Martin's Lane
London WC2N 4HX


Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.