French skincare brand L’Occitane en Provence has opened a sunny flagship store on London’s Regent Street. Taking a leaf out of its new Paris flagship’s book, this one also stocks macarons – courtesy of famed pastry chef Pierre Hermé – alongside handcreams and fragrances.
L’Occitane is in the throes of creating a series of individual flagships, and this one-off was the work of UK- and Amsterdam-based design firm Futurebrand UXUS. George Gottl, the co-founder, set about ‘creating a contemporary Provençal landscape in the middle of London’. The colour palette and lighting are warm, and botanicals adorn the ground floor columns.
Customers can throw themselves into discovering the products on this level. There’s a handcare fountain where taps release unguents for exfoliating, cleansing and moisturizing. Futurebrand UXUS has also thought up a new way to sample fragrances, ditching the standard paper strip in favour of a tasteful linen ribbon that can be tied around the wrist. Customers can also get free hand and arm massages on this floor.
Floral display, designed by Futurebrand UXUS.
Many L’Occitane products are bought as presents, so as well as a gift-wrapping station offering personalised ribbon printing, there’s a machine that engraves names or messages on metal and glass perfume bottles (a free service for those who spend over £40).
Futurebrand UXUS widened the stairs to draw customers up to the first floor, where the full product range is on show, along with a consultation room and café area where those bijou macaroons are displayed. ‘We don’t associate food with skincare, but there’s talk now that what you eat is what you become,’ says Gottl. ‘Eating a macaron is so sensorial.’
L’Occitane Group, which has its roots in 1970s Provence, has more than 2,700 stores in more than 90 countries. The Regent Street store is part of L’Occitane’s plans to modernise all of its outlets around the world.
UXUS widened the stairs to draw customers up to the first floor, where the full product range is on show.
The ‘personal beauty concierge’.
The boutique stocks macarons – courtesy of famed pastry chef Pierre Hermé – alongside the usual suspects, handcreams and fragrances.
INFORMATION
For more information, visit the L’Occitane en Provence website
ADDRESS
L’Occitane en Provence
Regent Street
London
-
The best bars in London for bartending greatnessFrom chic hotel cocktail classics to game-changing flavour combinations, our resident drinks correspondent, Neil Ridley, explores ten of the best bars in London
-
Milan Fashion Week Men’s S/S 2026: live updates from the Wallpaper* teamFrom 20-23 June, Milan Fashion Week Men’s arrives in the Italian fashion capital. Follow along for a first look at the shows, presentations and other fashion happenings, as seen by the Wallpaper* editors
-
China’s latest city car is firefly, a compact EV with a youthful identity and bright designWhen it came to illuminate their new firefly brand, Chinese manufacturer NIO turned to London-based creative studio forpeople
-
Mark your calendars for Mount Street Neighbourhood Summer Festival, a feast for the sensesThe event, 12-14 June 2025, showcases the mix of food, art and community in the heart of London’s Mayfair. Here's what to expect, from afternoon tea to aperitivo, film screenings to biodynamic flowers
-
Healthy chocolate? Eat it at Makers, London’s new Lebanese chocolatierLocated in Chelsea, Makers is a new ‘healthy chocolate’ shop offering treats free of refined sugar, seed oils, wheat and dairy – and it tastes delicious
-
Inside Domaine Evremond, the UK’s first subterranean winery‘Sparkling wine should be fun.’ We tour Domaine Evremond in Kent, a winery steeped in the English countryside
-
Sketch transforms into an English garden in celebration of Jane Austen’s 250th birthdayThe 11th edition of ‘Sketch in Bloom’ nods to the most notable works of Jane Austen with budding floral installations and a quintessentially English afternoon tea
-
At the Regent Street Sensorium, architectural jelly sculptures are designed to ignite the sensesDelve into the history of London’s Regent Street through a jellyscape, a fragrance cloud and more – plus, for the event’s final week, two new immersive workshops (ends 27 April)
-
Burns Night 2025: where to celebrate in LondonIt is time to raise a wee dram to Scotland’s national poet Robert Burns on Burns Night (25 January). Here is our pick of places to enjoy an evening of generous speechmaking, toasting, and drinking around London
-
Grand English glamour vs the Italian dolce vita? Why Il Pellicano's Claridge’s takeover is a sun-kissed delightClaridge's welcomes Hotel Il Pellicano with open arms for a one week restaurant residency of laid back luxury and Tuscan charm
-
Lunar New Year in London: where to celebrate the Year of the Wood SnakeDo you want a year of good fortune and happiness? Then it is time to tuck into some of London’s cult favourite hotspots, devour decadent treats, and toast the Lunar New Year, and we have you covered with our guide to all things going on in the city (from 29 January until 8 February 2025)
