LG SIGNATURE unites art and technology at London Design Festival

LG SIGNATURE, 2019, at London
(Image credit: Leon Chew)

LG SIGNATURE celebrates the prescient theme of ‘Art Inspires Technology. Technology Completes Art’ for its London Design Festival 2019 showcase.
The immersive exhibition is LG SIGNATURE’s first outing at LDF. Installed in Somerset House’s historic East Wing, it brings together the tech titan’s latest collection of premium electronics in an exploration of the ever-growing discourse between art and technology. This wave of new releases further highlights LG SIGNATURE’s commitment to minimal, functional design, as featured by the wall-blending OLED TV W; an eco-friendly air purifier and air conditioner; and an intelligent, humidity-optimising wine cellar, catering to red, white and sparkling wines.

The collection is exhibited in a set designed by Isabel + Helen, in collaboration with Wallpaper*, transforming the Wing’s three rooms with a sense of fluidity. Details including mirrored paneling adds a contemporary twist to the historic location, highlighting the power of technology to transform a space’s visual and utilitarian value.

During the exhibition, a panel of experts, moderated by Wallpaper* transport and technology editor Jonathan Bell, will share their insights on how the interaction between technology and art can bring masterpieces to life. The panel includes architects Massimiliano and Doriana Fuksas of Studio Fuksas, watch expert Antoine Preziuso, founder of London-based collective United Visual Artists Matt Clark, and Chung WookJun, head of Home Appliance & Air Solution Design Lab at LG Electronics.
The Somerset House exhibition is LG SIGNATURE’s third architect-led collaboration in 2019, following from its Foster + Partners-designed installation at Milan Design Week in April and Studio Fuksas' Infinity installation at IFA in September.


East Wing of Somerset House from 18-21 September. lg.com

Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.