Google Home launches in the UK

A helping hand around the house, your very own Google Assistant is just an ’Ok Google’ away

(Image credit: press)

last updated 28 October 2022

Google don’t do things by halves. Last year, when they first announced their new Google Home technology suite in Shoreditch, they transformed a dusty warehouse into a multi-screen theatre, live streaming to a conference at the brand’s California base.

Today, Google Home becomes available in the UK for the first time. To mark the occasion, the software-turned-hardware hardballers converted a Bermondsey studio into a ’Googlified’ townhouse, in which to show their wares in action.

In the fabricated living room, the cone-shaped, conversational speaker sits pride of place. Demonstrations from Googlers show it to be all we might expect from an artificial assistant. Simply say, ’Ok Google’ and it can update your shopping list, turn the volume down on your TV, or read you the latest Wallpaper* headlines.

A year ago, we might have been impressed by this. But we’ve seen an influx of butler-bots of late, and the question on everyone’s lips is: how is Google Home different from Alexa (Amazon’s AI administrator launched back in 2014)? Technically speaking, there’s not a great deal between them. They’re both terrifyingly intelligent.

Say 'Hello' and these are touch-sensitive — *Google Home’s touch-sensitive volume controls*

Google disciples will argue Home is much more sensitive and intuitive than other versions of AI on the market. Indeed, some Google-only features seem genuinely useful and exciting. Home remembers more than any other bot, contextualising your requests in line with your habits. Ask it to say ’Hello’ in Japanese, and it will say ’kon’nichiwa’. Ask it to say ’Goodbye’ a few minutes later, and it will remember what language you’re learning, and chirp ’sayōnara’.

Home looks better than Alexa, too. If you like the unfussy, clean-white Google Pixel (launched to great acclaim last year), you’ll love Google Home. The colourful touch volume control on top is seriously satisfying, and a lot less fiddly than it looks. Likewise, the vibrant colour-coded cases come in your choice of fabric or metal, helping to make the device seem less like an alien hunk of tech, more a stylish table-top object d’art.

No matter how many swathes of purple fabric or copper plating you cover it in, there’s no disguising that this technology is seriously smart. It’s been 18 years in the making, and will only continue to rise the ranks of cleverness. The more you use it, the more intuitive it will become.

Door is in red color — Google transformed a Bermondsey town house into an interconnected home-from-home

Looks like gadget minions — The handsized device is availble in various metal and fabric finishes

Google gadgets with any shape or size — The expandable mesh WiFi system builds on the technology of your existing router, creating a system of seamless coverage for homes of any shape or size

INFORMATION

For more information, visit the Google Home website (opens in new tab)

TOPICS

Google

Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.