Brushing up: Bruzzoni’s two new electronic toothbrushes have us buzzing

The Wall Street Collection
Bruzzoni's 'The Wall Street Collection' comprises two new minimalist toothbrushes, available in white with silver or black with rose gold accents
(Image credit: Bruzzoni)

Swedish startup company Bruzzoni Global has revealed two striking new electronic toothbrushes, perfect for polishing your pearly whites. Collectively known as ‘The Wall Street Collection’, the brushes are offered in either white with silver or black with rose gold accents and have a running time of 40 minutes.

The brushes are undeniably sleek, with a simple circular start/stop button on the body and a magnetic base for stability. Set to become your most valued bathroom accessory, they combine superior cleaning power with features necessary to an electric toothbrush, such as a timer that indicates when to change the brush head position and a low battery indicator.

Bruzzoni founder Krister Mossberg explains that when she was conceptualising her brand's toothbrushes she wondered, 'Why is everyone focusing on technology instead of just combining design and performance?' 

'I started to think of how I could combine Italian design with Scandinavian quality,' continues Mossberg, who has lived in Milan.

Complete with a USB and induction charger for long lasting freshness and a waterproof travel bag, Bruzzoni’s brushes will leave you smiling.

The brushes

The brushes combine high technology performance with a modern aesthetic

(Image credit: Bruzzoni)

The toothbrush is an adapter

Included with the toothbrush is an adapter, toothbrush cover, an extra toothbrush head, a USB and induction charger, and a travel bag

(Image credit: Bruzzoni)

A magnetic base

The brush comes replete with a magnetic base for extra stability

(Image credit: Bruzzoni)

The concept behind the brushes' design

'I started to think of how I could combine Italian design with Scandinavian quality,' says Bruzzoni founder Krister Mossberg, of the concept behind the brushes' design

(Image credit: Bruzzoni)


Available for pre-order, $148. For more information, visit Bruzzoni’s website