Being able to customise your own products is always a luxury, whether it’s a sofa, watch or lipstick. Eyeko, the eye-focused make-up brand, seems to understand this as well. The niche British label has launched a bespoke mascara bar, where clients can create their own tube of the eyelash enhancer on the spot.
The culmination of 15 years of experience, Eyeko’s personalised service starts off with a consultation with a so-called ‘mascara editor’ who prescribes the ideal mascara formula and wand combination. Eyelashes are first matched with the most suitable brush, and in Eyeko’s case, there are ten different designs to choose from. Ranging from slightly arched to plump and lengthen, to guitar-shaped for a thickening and lengthening effect, Eyeko offers a full assortment to cater to different needs. The same can be said about the mascara formulas, which come in the label’s signature squeeze tubes. Available in high endurance sports-friendly formulas, or lengthening and voluminising ones that are supercharged with lash-boosting botanicals, Eyeko’s mascaras come in the blackest shade of black across the board.
Each Bespoke mascara is put together on site following the consultation, and then packaged with a monogrammed box to boot. With over 100 combinations to choose from, you’re guaranteed to find the right fit.
Eyeko’s Bespoke Mascara bar is exclusively available at Saks Fifth Avenue in New York City. $45 for a one-to-one appointment and customised mascara
Pei-Ru Keh is the US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru has held various titles at Wallpaper* since she joined in 2007. She currently reports on design, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru has taken a key role in championing diversity and representation within Wallpaper's content pillars and actively seeks out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
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