Aesop’s new Tokyo store and Paris pop-up
Australian skincare brand Aesop has garnered a devoted following as much for the design of its ever-growing troop of stores as for its products. Director Dennis Paphitis collaborates with the likes of March Studio’s Rodney Eggleston and Ilse Crawford to make each store unique - from the Singapore outpost swathed in a coconut husk ceiling, to the Melbourne store fashioned from a former car park - and its newest addition and pop-up installation won’t disappoint.
The Tokyo outpost on the ground floor of the Asada building in Minami-Aoyama is a kind of reincarnation of sorts. Jo Nagasaka of Schemata Architecture Office stumbled upon an abandoned house in Nakano-ku while researching the project, and decided to reuse its wooden boards and beams to create a new space that is raw, simple and warm. It continues Japan’s long-established tradition of mixing modern with traditional.
Meanwhile, Aesop’s appearance at Paris design emporium Merci may be fleeting (running until early February) but it makes up for this in impact. Melbourne-based Rodney Eggleston - the architect behind the Singapore store on Millenia Walk - has created a soaring installation of Aesop packaging encased in netting, which sweeps up the wall and across the ceiling of the store’s orangerie. Visitors to Merci can also enjoy the restorative powers of Aesop’s balms and anti-oxidant tea at the Detox Beauty Bar before returning to the streets of Paris.