Customers stepping into a Tiger store will soon be met with a collection like no other. Launching on 2 May is an exclusive collaboration between the affordable Danish lifestyle retailer and Japanese designer Misaki Kawai that aims ‘to bring the work of a world-famous artist to every home in the UK’.
This merger of Japanese and Scandinavian style is the latest project by Tiger in its quest to give the public wider access to art, having previously published the art book Conceptual Photography by Yoko Ono. The retail company has always strived to distinguish itself from its competitors by surprising customers with unique cultural experiences.
Misaki Kawai is a celebrated artist, with her work having been displayed in world-famous galleries such as MoMA in New York. Renowned for her humorous and contemporary pieces, she says that the collaboration has given her 'the opportunity to share fun experiences with many, many people'. The playful designs she has styled for the project will feature on an array of quirky new products, including yoga mats, phone cases and backpacks.
‘Play with Misaki Kawai’ is the title of the limited-edition collection, demonstrating the fun intended to be had with the products. It is, however, not the only collaboration that customers will be seeing between Tiger and an artist in the near future – the retailer has a project with Turner prize-nominee David Shrigley debuting later this year.
This collaboration is an unabashed attempt to blend culture and commerce – whether the combination works, or not, is left to the customer to decide.
The Japanese/Scandinavian merger isn't Tiger's first – the brand also published Yoko Ono's Conceptual Photography
Tiger has always strived to distinguish itself from its competitors by surprising customers with unique cultural experiences
Kawai's playful designs will feature on an array of quirky new products, including yoga mats, phone cases and backpacks
‘Play with Misaki’ will formally launch on 2 May
Tiger conceived the range with the intention of giving the public wider access to art
INFORMATION
For more information, visit the ’Play with Misaki’ website
-
Rimowa launches limited edition cocktail case in collaboration with Robbe & BerkingGerman engineering meets exquisite craftsmanship and a whole lot of fun in this travel cocktail kit
-
Art Deco's centenary is honoured with a grand exhibition in ParisTo mark 100 years of Art Deco, the Musée des Arts Décoratifs in Paris is holding a retrospective that includes furniture, tableware, clothing, jewellery and objets d’art (on view until 26 April 2026)
-
‘Lucybelle II’ is a small scale homage to an iconic racing Ferrari, created by Hedley StudiosHedley Studio has shaped an exacting 75% scale replica of the 1958 Ferrari Testa Rossa J ‘Lucybelle II’, complete with track-worn patina
-
Yuko Mohri’s living installations play on Marcel Duchamp’s surrealismThe artist’s seven new works on show at Milan’s Pirelli HangarBicocca explore the real and imaginary connections that run through society
-
Get the picture? A new exhibition explores the beautiful simplicity of Japanese pictogramsThe simple, minimalist forms of a pictogram are uniquely Japanese, as new exhibition 'Pictograms: Iconic Japanese Designs' illustrates
-
Out of office: the Wallpaper* editors’ picks of the weekIt was a jam-packed week for the Wallpaper* staff, entailing furniture, tech and music launches and lots of good food – from afternoon tea to omakase
-
Inside Kyotographie, Japan’s world-renowned photography festivalKyotographie 2025 embraces the theme ‘Humanity’ in Kyoto – Amah-Rose Abram reports with the highlights, from major and emerging photographers
-
'I’m So Happy You Are Here': discover the work of Japanese women photographersSubtitled ‘Japanese Women Photographers from the 1950s to Now’, this new monograph from Aperture is a fascinating insight into a critically overlooked body of work
-
Deathmatch wrestling’s behind-the-scenes moments and bloody gloryA new limited-edition book explores the intersection between art and deathmatch wrestling at a sold-out show held in Tokyo
-
BLUM marks 30 years of Japanese contemporary art in AmericaBLUM will take ‘Thirty Years: Written with a Splash of Blood’ to its New York space in September 2024, continuing its celebration of Japanese contemporary art in America
-
Olafur Eliasson inaugurates Azabudai Hills Gallery in TokyoOlafur Eliasson marks launch of Azabudai Hills Gallery, in Tokyo’s major new district, with a show of elemental strength
