Perhaps it’s because of its association with movies about rebellious teenagers and ditzy blondes that we’re not normally fans of chewing gum. We’re willing to make an exception, however, for the newly launched Peppersmith.
Sweetened with wood sugar from beech trees and peppermint grown in Hampshire (there are also no artificial flavours, colours, preservatives or aspartame), it’s touted as the first British all-natural chewing gum that’s also approved by the British Dental Health Foundation.
But what seals the deal for us is Peppersmith’s clever packaging. Each box slides out of its case to reveal a moustachioed icon like Salvador Dali and Charlie Chaplin – the moustache being a sly riff on the company’s stylised mint leaf logo.
And lest it be accused to contributing to unsightly gum street litter, Peppersmith has equipped each case with small slips of Post-It-like paper to wrap up used gum.
Each case comes equipped with small slips of Post-It-like paper to wrap up used gum
Each box slides out of its case to reveal a moustachioed icon like Salvador Dali and Charlie Chaplin...
...the moustache being a sly riff on the company’s stylised mint leaf logo
-
Introducing the design-led Split Watches, a force for goodGood design is given a charitable spin by Split Watches – for every one sold, the company donates an hour of therapy
-
Meet the New York-based artists destabilising the boundaries of societyA new show in London presents seven young New York-based artists who are pushing against the borders between refined aesthetics and primal materiality
-
Inside a Montana house, putting the American West's landscape at its heartA holiday house in the Montana mountains, designed by Walker Warner Architects and Gachot Studios, scales new heights to create a fresh perspective on communing with the natural landscape
