Yves Salomon’s London boutique mixes midcentury design with art deco accents
It’s not surprising that when Yves Salomon conceived its latest boutique on London’s Conduit Street, it foresaw a space which would rival an art gallery. The French fur house specialises in pieces of impeccable worth, so naturally it was a sublime fit that the design and materials used as part of the 125 sq m renovation were also of magnificent quality.
Like the tailoring of a fur coat, Yves Salomon approached its redesign of the Mayfair space from the inside and out. The brand looked to Vienna-based Bienenstein Concepts for its architectural overhaul – the firm who have also conceived the maison’s New York City, Casablanca and Paris boutiques. This included a subtle renovation of its facade, back to its original stone cladding, and a division of the interior into a a circular shaped entrance and rear lounge space.
The mineral and caramel-hued outpost is swathed in marble, satin brass and oak – which in a nod to art deco – boasts a spiral floor pattern and a graphic, unfurling opal glass and brass light fixture. Toffee toned carpets and linen upholstered panels in the boutique’s fitting rooms bring a warmth to the space, one emphasised by the array of glinting brass fixtures and mirrors.
Amongst the diverse and sumptuous array of marbles – such as red-tone Italian Diaspro Rosso from Italy, Pakistan’s Green Onyx and grey and multicoloured-patina French Sarrancolin Versailles, design pieces abound. The inviting lounge space features circular 1960s chairs by Warren Platner reedited by Knoll, alongside bespoke wire mesh brass tables, covered with intensely-veined Nero Portoro marble tops.
In keeping with the sumptuous fur pieces on display (which range from coats in bright patchwork swatches of fur, to shearling-lined parkas and sliders), custom mannequins come courtesy of Bonaveri and bespoke tailor busts by Stockman Paris. The opening of the space marks a decade since Salomon’s Rue Saint Honoré store opening in Paris. We think it’s worthy of real celebration. §