Simone Rocha is at the peak of a celebratory high. Her namesake label – adored for its off-kilter romanticism – marked its tenth year in business with a roving paean to her curious blend of strength and opulence. An A-frame church installation with ornate screenprinted panels and Perspex roses popped up in London at Dover Street Market before it travelled to Rocha’s New York store. ‘I wanted something physical that people could congregate around to mark the decade and us coming out of the pandemic… or so we thought,’ she says.

For a lot of us, the strangeness of the times has shifted the focus away from material gestures of pomp and ceremony. ‘I’m not actually that spiritual, which is funny because I grew up in Ireland, which is largely Catholic, but it is something I love excavating and exploring,’ Rocha says. ‘I feel very proud of getting to ten years. It’s as if a volume of a book has closed and I’m now on volume two. It’s a good feeling.’ 

Simone Rocha Dover Street Market London anniversary installation

Backstage at Simone Rocha A/W 2014

Top, an A-frame church installation at Dover Street Market London, which celebrated Rocha’s tenth anniversary. Above, backstage at Simone Rocha A/W 2014 – the same year she won the Best Fashion Future accolade in the Wallpaper* Design Awards. Photography: Jacob Lillis

The Wallpaper* Design Awards 2022 celebrate the places and products that have lifted our spirits. Rocha – a winner of our Best Fashion Future award back in 2014 – was on this year’s jury to adjudicate our highest honours, the Judges’ Awards. Beguiled by its modular appearance and function, she was very taken with Francis Kéré’s Slak campus, located on the banks of Lake Turkana in Kenya and nominated for Best Public Building. ‘I thought it looked incredible. I loved how it was integrated into the landscape sustainably and that it was a place for education. There’s a focus on what happens inside as much as what it looks like.’ 

SLAK campus by Francis Kere in Kenya, overview, winner Best Public Building in Wallpaper* Design Awards 2022


Slak education campus, Kenya, by Francis Kéré/Kéré Architecture, Rocha’s pick for Best Public Building in the Wallpaper* Design Awards 2022. Photography: Kéré Architecture

Architecture and interior space are entwined throughout Rocha’s own process. Early on, she made sure to connect the locations of her shows to her vision of historical pageantry. ‘I almost see the architecture as another fabric within the collection – it’s a backdrop. A show that always sticks in my mind is A/W 2014. I was humbled to be able to show in the Turbine Hall at Tate Modern because it provided a stark contrast for the clothes. I often think about that show,’ she says.

As a judge, Rocha relished the chance to explore different kinds of making. ‘I loved that everything nominated felt very unexpected. It included buildings that felt very vast that were then contrasted with things that are very intimate,’ she says. ‘It also really highlighted the times we have been living through. The things I enjoyed were all set within nature and the landscape. I guess this is just mirroring how we all feel and what we might be seeking right now. It was a nice escape for me to do this.’ 

Space of Mind Cabin
The Space of Mind cabin, by Studio Puisto, Made by Choice, and Protos Demos, was Rocha’s choice for Life-Enhancer of the Year in the Wallpaper* Design Awards 2022. Photography: Marc Goodwin

The significance of escape is reflected in the collaboration between architects Studio Puisto, design company Made by Choice and interiors manufacturer Protos Demos. Their Space of Mind cabin – a joint winner in the Life-Enhancer of the Year category – is a modular structure, just under 10 sq m, that can be installed with minimal disruption to its surroundings. It is a complete ecosystem for hospitality. Rocha was drawn to its otherworldliness: ‘It reminded me a lot of these ancient structures that are dotted across Ireland, where you could go if you were walking across the land and needed a place of rest.’ 

hero aerial overview of The Rock house by Gort Scott set in the wilderness
The Rock by Gort Scott, in Whistler, Canada, was Rocha’s pick for Best Private House in the Wallpaper* Design Awards 2022. Photography: Rory Gardiner

Having the luxury to unthink, or declutter the brain, is crucial, and she was particularly drawn to the setting of Gort Scott’s The Rock house, a family home on a rocky outcrop in the Canadian mountain resort of Whistler. ‘I imagined myself walking through the house and experiencing the landscape in different ways. This is how I switch off. It’s important for your work, but also just to feel as if you have a personality! I have no problem switching off – when I get the time.’ 

Participating in this year’s awards gave Rocha a moment – slipped between working on her next collection and wrapping up a momentous year – to rejoice in what design can do. ‘The pace is relentless, but, at the same time, that’s what gives you energy. The best thing is when you turn something that feels a part of you into something physical that resonates with somebody else. If that makes them feel something, then that’s the ultimate.’ §