Hot tickets: the designers getting our temperatures rising at Pitti Uomo 2018
![models](https://cdn.mos.cms.futurecdn.net/m3nwogfSvXWatF2coiSZWD-415-80.jpg)
Like the soaring temperatures in Florence, the biannual Pitti Uomo trade fair, now in its 92nd edition, rose in global excellence this week, its rotating roll-out of international designer guests featuring London designer JW Anderson, German label Hugo Boss, who presented its younger counterpart label Hugo, and Virgil Abloh’s New York-based label Off-White. Abloh’s show marked a moving collaboration with Jenny Holzer, who recently worked on a limited-edition cover for our July issue (W*220).
Guests were also treated to Christian Louboutin’s staging of a Bike Polo tournament in the centre of the city, and even popped to a sneak preview of ‘The Ephemeral Museum of Fashion’. The exhibition, held in the spaces of the Galleria del Costume of Palazzo Pitti, and curated by Olivier Saillard, features nearly 200 pieces from the 19th century to present day, by designers including House of Worth and Gucci.
Hugo's collection drew inspiration from the concept of the artist as an outsider
In fitting with Hugo Boss' guest status, Bart De Backer, senior head of Hugo menswear design, and Jenny Swank Krasteva, Hugo Woman senior head of creative, explored the status of the artist as an outsider for the label's S/S 2018 collection. The nighttime show, housed in a huge disused cigar factory, featured a long concrete catwalk sprayed with graffiti and illuminated with hundreds of suspended candles. The space was fittingly bedecked with brushstrokes and sketches, while the collection – featuring artful raw edges and loosely tied floral motifs, overall silhouettes and loose coats – veered towards an arty palette of of neutral shades and splashes of bright yellow, Hugo red and blue.
‘When we were working on the collection, we found a lot of photographs of Basquiat wearing designer brands,’ the Hugo designers explained. ‘He was wearing them in a very unconventional, non-precious way. This image of the artist wandering around in his own bubble, creating his own fashion aesthetic, was the starting point.’ This sense of personal style culminated in a play with proportion – for men, doodle print bags were blown up to XL size and for women, embroidery details had a DIY edge. The collection itself acted as a canvas for the London designer Charles Jeffrey LOVERBOY, whose prints featured on mesh t-shirts and hand-painted organza dresses. ‘His unique style and strong vision of things fits in so well with the ideas and DNA of Hugo,’ De Backer and Krasteva explain.
From an emerging London label to a renowned name on its schedule, JW Anderson presented his Pitti debut in the gardens of a Villa La Pietra, a Renaissance villa in the hills outside Florence. Guests walked through its gardens, populated with lemon trees, topiary and geometric flower beds, before nestling on the floor on cushions. Behind them in the evening sun, stood grand figurative sculptures covered with dust sheets, and on the catwalk stood seven fabric sculptures by the Loewe Craft Prize finalist Anne Low (Jonathan Anderson is also creative director of the Spanish luxury house).
JW Anderson's S/S 2018 collection showed a fresh riff of pared back pieces, debuted in the gardens of the Villa La Pietra.
A grand location yes, but the collection marked a more pared back version of the designer’s aesthetic, honing in on beige chino shorts, roll-up jeans, cable-knit sweaters, Breton striped jumpers and a collaboration with Converse. Prints riffed on the Coca Cola logo and came in multicoloured panel love hearts. Anderson’s three year stint as the creative director of Sunspel marks his malleability to move between more subversive and commercial design. His guest status at Pitti marks not just a move in show city but a move towards a new customer.
A cellophane wrapped orange t-shirt acted as the invitation for Off-White's S/S 2018 show. It not only highlighted designer Virgil Abloh’s collaboration with Jenny Holzer, but also featured printed instructions for securing a lifevest- a hint at the political connotations of the show, in particular the Syrian refugee crisis. For the hour and a half long nighttime spectacle, held outside in the enormous front courtyard of the Palazzo Pitti, Holzer projected huge scrolling texts onto the walls of the vast renaissance building, taken from writings documenting war and conflict. Moving excerpts were taken from texts by Omid Shams, Ghayath Almadhoun and by current voices on on the Syrian and Palestinian conflict, living today in exile in the EU and US. Scrolling texts also included thirty verses by the Polish poet Anna Świrszczyńska, who was a military nurse during the Warsaw Uprising of 1944.
Off-White collaborated with artist Jenny Holzer on a moving outdoor show at the Palazzo Pitti
Utility wear references in the collection, like bright orange lace up boots, eerie hooded-shirts and wide-collared cagoules resembled both lifeguards uniforms and the apocalyptic protective gear worn during a nuclear fallout. Oversized plastic shoulder bags, flat bottomed and in searing orange, resembled miniature lifeboats, while puffer-jacket gilets and paper nylon jackets riffed on the life vests alluded to in the brand's show invitation. The clothes, illuminated in spotlight against the palatial backdrop, acted as a stark reminder of the world’s present political climate, contrasted in stark detail to grandiose architecture of a time gone by.
Christian Louboutin: The accessories designer staged a Bike Polo Tournament in the centre of Florence, it’s male contenders clad in new Louboutin footwear designs, including a ‘Love’ logo men’s slipper, a deep red leather derby shoe and panelled high-top Aurelien sneaker
Hugo Boss: The brand combined its men’s and women's offering for S/S 2018 with a show in a vast disused factory
Rossignol: Grenoble-based brand Rossignol celebrated the innovative prints and heritage logos in its roster. Its rooster logo featured in maxi size or a tiled micro pattern, while its performance outerwear and knitwear was imagined in the label’s primary colours – blue, red and white. These hues were fused with urban inspired tones, like khaki, grey and black
Parajumpers: The luxury outerwear brand offered eight new capsule collections – we’ve got our eyes on the Kegen line. Featuring a collaboration with longtime guest designer Yoshinori Ono, the capsule collection fused urban and tech-inspired details, breathability enhancing design, a concealed hoods and laser-cut perforated finishes
Brunello Cucinelli: Desert hues and sun-ripened plains inspired Brunello Cucinelli’s S/S 2018 collection, one comprising sporty silhouettes and formal lines. Its earthy inspiration is embodied in natural and stone washed fabrics, while jackets tailored close to the body and pleated trousers feature oversized pockets
Tommy Hilfiger: The American label looked into its own archive, reimagining quintessential classics for today. Preppy varsity jumpers came with horizontal striped sleeves in patches of reds and blues, and button up sporting sweaters featured asymmetric block colours and regimental stripes. Sneakers were finished with chunky colourful soles, and bought a modern flair to the label’s archival elements
Off-White: A moving show alluded to the Syrian refugee crisis, featuring a collaboration with artist Jenny Holzer
PS by Paul Smith: Sir Paul Smith frequents Japan multiple times a year and this season the designer harked back to its 1970s counter culture. The collection nodded to surfing, musical sub-cultures and the Japanese interpretation of American military clothing. They also boast the brand’s new octopus mascot, whose tentacles spread over brightly coloured shirts, shorts and sweaters
Z Zegna: The brand set sail for summer, as sea-ready models came clad in performance-focused pieces, inspired by vintage regattas. Equipping the Zegna man for the work desk or the deck, the collection blended active wear with contemporary tailoring. Double-breasted suits were layered against waterproof Techmerino hooded sweaters and rubberized leather boots, while overcoats paired with knitted sailor hats. All aboard!
Herno Laminar Bike: A six-piece, all-black capsule collection paid tribute to the world of biking, including a trio of jackets, a parka, a raincoat and a vest. In tune with Herno’s performance-focused aesthetic, the styles are breathable and windproof, created using ultrasound stitches and thermotaped details
Colmar Originals: Urban cityscapes inspired Colmar Originals’ S/S 2018 collection, which featured a range of high-performance fabrics, from shiny nylon-insert Japanese denim to water repellent two-way stretch fabrics. The collection also nodded to the 90s, featuring nylon jackets, sweatshirts and t-shirts with exaggeration logos and proportions
Tiger of Sweden: Coming into bloom, the label looked to Swedish springtime for inspiration. Hues in the collection nodded to rolling meadows, budding flowers and open air swimming baths. Tailored silhouettes were defined by loose fitting trousers, narrow waist and double breasted silhouettes. Alongside the springtime tones, classic menswear patterns including checks, houndstooth and banker-stripes were stepped up for spring
Bally: Putting its best foot forward for its Pitti Uomo debut, Swiss luxury house Bally launched its S/S 2018 retro sneaker collection in Florence. Looking back at the house’s most loved trainer styles from the last four decades, the collection includes lace ups, high-tops and tennis shoes. We’re keen to make strides in its Galaxy runner, a 1988 reissue, crafted in canvas with supple suede detail
INFORMATION
For more information, visit the Pitti Immagine website
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
-
Commune’s sustainable personal care products look ‘quite unlike anything else’
Commune’s Somerset-made products stand out in the sustainable skincare crowd. Madeleine Rothery speaks with the brand’s co-founders Kate Neal and Rémi Paringaux
By Madeleine Rothery Published
-
‘Hedonistic and avant-garde’: Rabanne’s Julian Dossena on the legacy of the chainmail 1969 bag
Paco Rabanne’s 1969 chainmail handbag encapsulates the late designer’s futuristic, space-age style. Current creative director Julien Dossena tells Wallpaper* about the bag’s particular pleasures
By Jack Moss Published
-
Postcard from Paris: Olympic fever takes over the streets
On the eve of the opening ceremony of Paris 2024, our correspondent shares her views from the streets of the capital about how the event is impacting the urban landscape.
By Minako Norimatsu Published
-
‘Things are not what they seem’: Unpacking the S/S 2025 menswear shows
Wallpaper* fashion features editor Jack Moss explores the trends and takeaways from this season’s menswear shows, from an embrace of ‘irrational clothing’ to couture-level craft and eclectic new takes on tailoring
By Jack Moss Published
-
Pitti Uomo 106: what we learnt from the Florence menswear fair
While this season’s Pitti Uomo guest designers embraced Florence’s uniquely cinematic setting, at the fair itself, brands presented comprehensive offerings that crossed seasons and celebrated Italian craft
By Jack Moss Published
-
Paul Smith opens up ‘Bar Paul’ for his return to Pitti Uomo after 31 years
Paul Smith’s S/S 2025 menswear collection, shown yesterday evening as part of Florence menswear fair Pitti Uomo, was inspired by the Italian coffee bars of London’s Soho and their artistic patrons
By Jack Moss Published
-
Brunello Cucinelli’s Venice store transforms a former stock exchange
The new Brunello Cucinelli store in Venice brings contemporary elegance to two levels of the Palazzo della Borsa, with a focus on simplicity and sumptuous craftsmanship
By Simon Mills Published
-
Tennis fashion for serving a style ace this summer
As Wimbledon begins on Monday (1 July 2024), the fashion brands serving up tennis style this summer, from Gucci’s 1970s-inspired capsule collection to a Loewe T-shirt from ‘Challengers’
By Jack Moss Last updated
-
Utilitarian men’s fashion that will elevate your everyday
From Prada to Margaret Howell, utilitarian and workwear-inspired men’s fashion gets an upgrade for S/S 2024
By Jack Moss Published
-
Loewe’s Jonathan Anderson drafts artists to create 24 extraordinary lamps at Milan Design Week 2024
Loewe creative director Jonathan Anderson commissioned international artists and artisans to explore ‘illumination within the house’ with a series of lamps and lighting installations, shown at a group exhibition at Milan Design Week 2024
By Scarlett Conlon Published
-
Men’s Fashion Week S/S 2025: what to expect
Beginning this weekend, everything we know about Men‘s Fashion Week S/S 2025 so far, from Dries Van Noten’s final show in Paris to an intimate Craig Green presentation in London
By Jack Moss Last updated