Hot tickets: the designers getting our temperatures rising at Pitti Uomo 2018
Like the soaring temperatures in Florence, the biannual Pitti Uomo trade fair, now in its 92nd edition, rose in global excellence this week, its rotating roll-out of international designer guests featuring London designer JW Anderson, German label Hugo Boss, who presented its younger counterpart label Hugo, and Virgil Abloh’s New York-based label Off-White. Abloh’s show marked a moving collaboration with Jenny Holzer, who recently worked on a limited-edition cover for our July issue (W*220).
Guests were also treated to Christian Louboutin’s staging of a Bike Polo tournament in the centre of the city, and even popped to a sneak preview of ‘The Ephemeral Museum of Fashion’. The exhibition, held in the spaces of the Galleria del Costume of Palazzo Pitti, and curated by Olivier Saillard, features nearly 200 pieces from the 19th century to present day, by designers including House of Worth and Gucci.
In fitting with Hugo Boss' guest status, Bart De Backer, senior head of Hugo menswear design, and Jenny Swank Krasteva, Hugo Woman senior head of creative, explored the status of the artist as an outsider for the label's S/S 2018 collection. The nighttime show, housed in a huge disused cigar factory, featured a long concrete catwalk sprayed with graffiti and illuminated with hundreds of suspended candles. The space was fittingly bedecked with brushstrokes and sketches, while the collection – featuring artful raw edges and loosely tied floral motifs, overall silhouettes and loose coats – veered towards an arty palette of of neutral shades and splashes of bright yellow, Hugo red and blue.
‘When we were working on the collection, we found a lot of photographs of Basquiat wearing designer brands,’ the Hugo designers explained. ‘He was wearing them in a very unconventional, non-precious way. This image of the artist wandering around in his own bubble, creating his own fashion aesthetic, was the starting point.’ This sense of personal style culminated in a play with proportion – for men, doodle print bags were blown up to XL size and for women, embroidery details had a DIY edge. The collection itself acted as a canvas for the London designer Charles Jeffrey LOVERBOY, whose prints featured on mesh t-shirts and hand-painted organza dresses. ‘His unique style and strong vision of things fits in so well with the ideas and DNA of Hugo,’ De Backer and Krasteva explain.
From an emerging London label to a renowned name on its schedule, JW Anderson presented his Pitti debut in the gardens of a Villa La Pietra, a Renaissance villa in the hills outside Florence. Guests walked through its gardens, populated with lemon trees, topiary and geometric flower beds, before nestling on the floor on cushions. Behind them in the evening sun, stood grand figurative sculptures covered with dust sheets, and on the catwalk stood seven fabric sculptures by the Loewe Craft Prize finalist Anne Low (Jonathan Anderson is also creative director of the Spanish luxury house).
A grand location yes, but the collection marked a more pared back version of the designer’s aesthetic, honing in on beige chino shorts, roll-up jeans, cable-knit sweaters, Breton striped jumpers and a collaboration with Converse. Prints riffed on the Coca Cola logo and came in multicoloured panel love hearts. Anderson’s three year stint as the creative director of Sunspel marks his malleability to move between more subversive and commercial design. His guest status at Pitti marks not just a move in show city but a move towards a new customer.
A cellophane wrapped orange t-shirt acted as the invitation for Off-White's S/S 2018 show. It not only highlighted designer Virgil Abloh’s collaboration with Jenny Holzer, but also featured printed instructions for securing a lifevest- a hint at the political connotations of the show, in particular the Syrian refugee crisis. For the hour and a half long nighttime spectacle, held outside in the enormous front courtyard of the Palazzo Pitti, Holzer projected huge scrolling texts onto the walls of the vast renaissance building, taken from writings documenting war and conflict. Moving excerpts were taken from texts by Omid Shams, Ghayath Almadhoun and by current voices on on the Syrian and Palestinian conflict, living today in exile in the EU and US. Scrolling texts also included thirty verses by the Polish poet Anna Świrszczyńska, who was a military nurse during the Warsaw Uprising of 1944.
Utility wear references in the collection, like bright orange lace up boots, eerie hooded-shirts and wide-collared cagoules resembled both lifeguards uniforms and the apocalyptic protective gear worn during a nuclear fallout. Oversized plastic shoulder bags, flat bottomed and in searing orange, resembled miniature lifeboats, while puffer-jacket gilets and paper nylon jackets riffed on the life vests alluded to in the brand's show invitation. The clothes, illuminated in spotlight against the palatial backdrop, acted as a stark reminder of the world’s present political climate, contrasted in stark detail to grandiose architecture of a time gone by.
INFORMATION
For more information, visit the Pitti Immagine website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
The moments fashion met art at the 60th Venice Biennale
The best fashion moments at the 2024 Venice Biennale, with happenings from Dior, Golden Goose, Balenciaga, Burberry and more
By Jack Moss Published
-
Crispin at Studio Voltaire, in Clapham, is a feast for all the senses
New restaurant Crispin at Studio Voltaire is the latest opening from the brains behind Bistro Freddie and Bar Crispin, with interiors by Jermaine Gallagher
By Billie Brand Published
-
Vivienne Westwood’s personal wardrobe goes up for sale in landmark Christie’s auction
The proceeds of ’Vivienne Westwood: The Personal Collection’, running this June, will go to the charitable causes she championed during her lifetime
By Jack Moss Published
-
Loewe’s Jonathan Anderson drafts artists to create 24 extraordinary lamps at Milan Design Week 2024
Loewe creative director Jonathan Anderson commissioned international artists and artisans to explore ‘illumination within the house’ with a series of lamps and lighting installations, shown at a group exhibition at Milan Design Week 2024
By Scarlett Conlon Published
-
Men’s Fashion Week S/S 2025: what Wallpaper* knows so far
The first details of Men’s Fashion Week S/S 2025 have been announced, including appearances from Paul Smith and Marine Serre at Pitti Uomo. In an ongoing round-up, here’s everything that Wallpaper* knows so far
By Jack Moss Published
-
Brunello Cucinelli takes a Roman holiday to launch new eyewear collection
Wallpaper* joined Brunello Cucinelli’s opulent festivities at Rome’s Villa Aurelia, which heralded a new eyewear collection created in collaboration with EssilorLuxottica
By Jack Moss Published
-
A/W 2024 beauty moments from the runways, as selected by Wallpaper*
We recap stand-out A/W 2024 beauty moments from the runways, including JW Anderson, Chanel, Hermès, and more
By Hannah Tindle Published
-
London Fashion Week A/W 2024: JW Anderson to Burberry
The very best of London Fashion Week A/W 2024, from nosy neighbours at JW Anderson to Daniel Lee’s celebration of the great outdoors at Burberry
By Jack Moss Last updated
-
Pitti Uomo 105 saw menswear designers consider the passing of time
Past, present and future collided at Pitti Uomo 105, as SS Daley and Magliano showed their A/W 2024 collections at the Florentine menswear fair
By Jack Moss Published
-
Best in shows: Wallpaper* picks S/S 2024’s standout looks
As part of Wallpaper’s Design Awards 2024 issue, we select the winning S/S 2024 runway collections – and their defining looks – at the start of a new season in style
By Jack Moss Published
-
Why the men’s tie is no longer a relic of the past
In the hands of these designers, the men’s tie is being reinvented in colourful, imaginative new fabrications – making it 2024’s most desirable accessory
By Jack Moss Published