Kiton re-kitted Via Pontaccio headquarters in Milan

Kiton’s re-kitted Via Pontaccio headquarters in Milan

Kiton, the Naples-based high-end menswear brand, has taken over Palazzo Ferré - the soaring historic seat of designer Gianfranco Ferré on Milan's Via Pontaccio - as its new art-filled showroom

(Image credit: Gianfranco Ferré )

By JJ Martin

last updated 31 October 2022

Palazzo Ferré, the soaring historic seat of designer Gianfranco Ferré on Milan's Via Pontaccio, has long been one of the city's most impressive fashion headquarters. Recently acquired by Kiton, the Naples-based high-end menswear brand (opens in new tab), the palazzo has undergone a renovation, including a restoration of the building's exterior bones and a re-fit of its imposing interiors.

Architect Franco Raggi, a former Ferré collaborator (opens in new tab), oversaw the work, including refurbishing the giant skylight, uncovering the natural wenge wood flooring and adding executive offices. The new rooms, lined with artworks by Mimmo Paladino, Lucio Del Pezzo, Manlio Giarrizzo and Lello Esposito - all of which come from the private collection of Kiton founder Ciro Paone - serve as a showroom for Kiton's men's collection. Later, the three-storey building will open a bistrot on the ground floor.

Architect Franco Raggi, a former Ferré collaborator, oversaw the work, including refurbishing the giant skylight and uncovering the natural wenge wood flooring. This sweeping space features artwork by Mimmo Paladino and Manlio Giarrizzo

All of the HQ's artworks come from the private collection of Kiton founder Ciro Paone. This room features paintings by William Parrot

The 'boardroom' serves as a showroom for Kiton's men's collection, with a Lucio Del Pezzo piece on the far wall

This blush-hued gallery features an anonymous artpiece on the right, while a work by Lello Esposito hangs in the far room

A mirrored bar is flanked by the works of Mimmo Paladino and William Parrot. Extending the building's entertainment possibilies to the public, the brand will later open a bistrot on the ground floor

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JJ Martin