A decade of fashion show history in pictures

British photographer Jason Lloyd Evans shares his favourite backstage images, from the runway shows of Dolce & Gabbana, Chanel, Armani, Proenza Schouler, Versace and more

Fashion model wearing a colour full dress and head piece
(Image credit: TBC)

British photographer and Wallpaper* contributor Jason Lloyd Evans has been shooting behind-the-scenes backstage snapshots from the runway shows of the world’s most creative brands, since the early 2000s. Here we reveal his favourite sublime snapshots, spanning the last eight years.

Armani Privé S/S 2012

Fashion models in green outfits

(Image credit: JASON LLOYD EVANS)

‘Giorgio Armani hosted a “One Night Only” event in Beijing and seemed to be one of the first to really tap into the market and bring his show direct to his there. It was a great experience to go and cover the trip for them.'

Proenza Schouler S/S 2012

Fashion model holding a black bag

(Image credit: JASON LLOYD EVANS)

‘Proenza Schouler has always been one of my favourite brands to cover in New York. The brand's shows always have such a special casting, concept and collection.'

Burberry A/W 2013

Two fashion models posing for a photo

(Image credit: Jason Lloyd-Evans)

‘Karlie Kloss and Jourdan Dunn showing their love for Christopher Bailey's Burberry. His shows always had a super positive energy.'

Givenchy S/S 2014

Models wearing glitter face masks on the runway

(Image credit: Jason Lloyd-Evans)

‘Being backstage at Riccardo Tisci's shows for Burberry was always an en experience, you never knew what you'd be allowed to shoot. The make up which Pat McGrath created for his shows was very special too.'

Chanel A/W 2015

Models on a runway

(Image credit: Jason Lloyd-Evans)

‘Chanel doesn’t generally allowed backstage access and therefore it is always a bonus to be covering it for a special feature. This A/W 2015 shot from Karl's reign ran as part of a 12 page feature in 10 Magazine. Big, bold and beautiful.'

Gucci S/S 2017

Model with blond hair

(Image credit: Jason Lloyd-Evans)

‘Gucci really hit its stride under creative director Alessandro Michele – his eclectic collections are such a departure from what came before and add a real buzz to the Milan schedule.'


Tommy Hilfger S/S 2017

Four female models

(Image credit: Jason Lloyd-Evans)

‘This LA show tapped into many emerging patterns in fashion. It was a collaborative collection with Gigi Hadid, it used the See Now Buy Now retail model and had real focus on consumer activation.'

Dolce & Gabbana Alta Moda S/S 2018

Models posing with extravagant outfits

(Image credit: Jason Lloyd-Evans)

‘I have been really lucky to cover Dolce & Gabbana's Alta Moda events. The summer show is always hosted in a stunning Italian location such as Sicily or Capri. The clothing is always exceptional.'

Alexander Wang S/S 2018

Three models posing for a photo

(Image credit: Jason Lloyd-Evans)

‘All the cool girls want to be in Wang's gang and that's the energy his brand's shows really tapped into. Case in point, here you find Bella Hadid, Kaia Gerber and Kendal Jenner.'

Valentino Haute Couture S/S 2019

Fashion designer posing in front models

(Image credit: Jason Lloyd-Evans)

‘This was one occasion where I was happy to be shooting the catwalk rather than backstage. The show, the venue, the music and the collection was incredibly moving, and many editors were weeping! At the end of the show, I whizzed to the front of the runway and caught these really intimate shots.’

Versace S/S 2020

JLo and fashion designer

(Image credit: Jason Lloyd-Evans)

‘This is part of a backstage series of portraits of Jennifer Lopez and Donatella Versace, after Lopez had walked the catwalk in a revisited version of the brand’s iconic Jungle Dress.’

Fendi A/W 2020

Fashion models posing

(Image credit: Jason Lloyd-Evans)

‘For Fendi, I captured days of clothing fittings, hair and makeup tests, the show’s set build and DJ meetings. How fashion shows are presented may change, but for me the creative and collaborative process that comes from them will always be at the heart of fashion.’

Quotes: Jason Lloyd-Evans. Additional writing: Laura Hawkins