Versace S/S 2020 Milan Fashion Week Women's

Mood board: It’s been two decades since Jennifer Lopez wore Versace’s neckline-plunging tropical print chiffon gown to the Grammy Awards. Kim Kardashian may have broken the internet, but Lopez actually made it. The cleavage-revealing, glamorous design was the most popular search that Google had ever seen, and it prompted the then burgeoning dot-com company to design Google Image Search. It’s impossible now to think of a time when fashion – be it a fashion week runway look or a red carpet gown – can’t be immediately, digitally consumed. Donatella Versace alluded to such a pre-meme time for S/S 2020, ironically creating the spring shows’ most feasted-upon viral image. Her collection was packed with body-flaunting LBD’s, S/S 2000-referencing tropical prints, neon leathers and denim, and at its finale Donatella’s voice boomed across the in-the-round runway with the words ‘Show me images of the Versace Jungle dress’, before J-Lo’s red carpet looks where projected across its walls. Next, Lopez appeared IRL in a new iteration of the design, and strutted down the runway to endless applause.
Team work: Versace teamed up with Google for her S/S 2020 show. Her show invitation was a flip book with a tropical print cover, which featured the words ‘Versace women’s S/S 2020’ slowly appearing in a Google search bar. The company provided the technology which allowed Versace’s venue to be emblazoned with those SEO-ranked J-Lo snaps. Google those words now and the brand’s S/S 2020 show spectacle is the top News listing.
Finishing touches: We’re living in a nostalgic fashion moment. Fendi has reissued its Baguette bag, Dior its Saddle bag and our desire for 1990s and Noughties fashion is insatiable. Just look to Kaia Gerber’s 18th birthday party outfit earlier this month – a custom Versace bondage look recalling a 90s design worn by her mother Cindy Crawford. The tropical prints in the brand’s spring collection, splashed across trenchcoats, mini skirts and sequin mini dresses, are sure to procure many more nostalgic moments in the future.
Versace S/S 2020
Versace S/S 2020
Versace S/S 2020
Versace S/S 2020
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Mika Cars wants to build the Mino, a sporty, ultra-compact electric two-seater for the open road
An evolution of Mika’s Meon electric beach buggy, the little Mino is an ultra-light EV with big-car aspirations
By Jonathan Bell
-
Beck on his orchestral shows: 'It's something that can't be simulated by AI'
Following two nights at London's Royal Albert Hall, Wallpaper* meets Beck and conductor Edwin Outwater to hear how the pair brought to life Beck's back catalogue with an 80-piece orchestra
By Jordan Bassett
-
Formula 1 in photos: 100 memorable moments
A new book, ‘Formula 1: The Impossible Collection’, marks 75 years of the motor-racing championship – a history full of tenacity, triumph and tragedy
By Bridget Downing
-
Milan Fashion Week Men’s S/S 2023: Fendi to Prada
From Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
By Jack Moss
-
Milan Fashion Week A/W 2022: Prada to Bottega Veneta
In this extended report, Scarlett Conlon reports live from the Milan Fashion Week A/W 2022 shows, with rolling coverage as they take place on the runway
By Scarlett Conlon
-
Now you can admire every Versace catwalk look from your bookshelf
Dive into this Versace-celebrating book, which amasses more than 40 years of fashion shows and 1,200 catwalk images
By Laura Hawkins
-
Sweats and sequins: the duality of dressing at Milan Fashion Week S/S 2021
Brands from Dolce & Gabbana to Valentino considered post pandemic dressing, with escapist and pragmatic silhouettes presented with aplomb
By Nick Vinson - Art Direction
-
The filmic vision of Paris’ virtual men’s fashion week
Take an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
By Pei-Ru Keh
-
A decade of fashion show history in pictures
British photographer Jason Lloyd Evans shares his favourite backstage images, from the runway shows of Dolce & Gabbana, Chanel, Armani, Proenza Schouler, Versace and more
By Jason Lloyd-Evans - Photography
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's
By Laura Hawkins
-
Bottega Veneta A/W 2020 Milan Fashion Week Women's
By Laura Hawkins