Picture this! Jason Lloyd Evans' fashion show archive
The British photographer shares his favourite backstage images, from the runway shows of Prada, Louis Vuitton, Balenciaga and more
British photographer and Wallpaper* contributor Jason Lloyd Evans has been shooting behind-the-scenes backstage snapshots from the runway shows of the world’s most creative, luxurious and boundary-pushing brands, since the early 2000s. During today's downtime, he’s delved into his enormous photographic archive, which spans cities, creative directors and aesthetic shifts, and spotlit his favourite backstage images from brands including Balenciaga, Dior, Louis Vuitton and Prada. Here we reveal these sublime snapshots, which will allow you to indulge in a little sartorial escapism.
Miu Miu S/S 2004
‘This image marks a very different time, when backstage was a much less structured environment. It represents an unguarded moment and a different perspective to today'. – JLE
Christian Dior Haute Couture A/W 2004
‘Because the backstage area was so small, there was no ‘First Looks' option to shoot the ready-to-wear images. A few of us were outside and realised the models had to go outside and walk effectively the length of the catwalk out of sight from the guests to get to the backstage ‘line up’. I got my first Sunday Times Style cover from this show by stopping two models for just five seconds.' – JLE
Chloé S/S 2005
‘There was a really great cast of models around this time, always with such a fresh energy, like Daria Werbowy and Gemma Ward. At this time, Chloé was headed up by Phoebe Philo, before she joined Celine.' – JLE
Yves Saint Laurent S/S 2006
‘This image reminds me of how fashion is ever evolving. Stefano Pilati was at the creative helm of the house then, and I had the pleasure of shooting Pilati’s new label Random Identities at Pitti Uomo in January. It was a very hot morning the day of this show at Paris Fashion Week. This first backstage shot as always been one of my favourites.’ – JLE
Balenciaga S/S 2007
‘Nicolas Ghesquière’s shows were always great to shoot. At this time, Balenciaga's venues were always very small and the backstage area was tiny so we never knew what we were going to get to shoot. It was a period when things were much freer and less controlled.' – JLE
Marc Jacobs S/S 2008
‘Marc Jacobs really ruled NYFW during this time. His shows were always the most exciting. This may have been the one that started two hours late!’ – JLE
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Alexander McQueen S/S 2009
‘Everyone knows about the intensity and energy of Alexander McQueen and it was always such a buzz to be in his fashion show environment. The amazing storytelling, total theatricality and the commitment of everyone involved in the process was so moving. Everyone was going that extra mile for creating a McQueen's vision and the intensity at those shows was unparalleled.' – JLE
Louis Vuitton A/W 2009
‘Vuitton was a show that was very difficult to get into for backstage imagery, and that time and I never knew if I would get access or not. Here, flash was not allowed but the light was perfect without.' – JLE
Prada A/W 2010
‘Every Prada show is special to shoot. This shot ended up being a cover on Harper Bazaar Australia’s Fashion special. It was really well received and the magazine went on to do the same supplement for a couple of years. They produced a post season magazine which was full of my backstage and beauty shots and was a great record of my month of shows.' – JLE
Jil Sander S/S 2011
‘Working for Jil Sander at this time was amazing. Its then-creative director Raf Simons was really seen as number one and the brand's shows were always so special. This showspace was tiny and I was the only person allowed backstage. It was so special to capture these collections.' – JLE
Stay tuned for the next installment, covering 2012 – 2020
INFORMATION
- Jason Lloyd-Evans - PhotographyPhotography
-
First look: Vyrao’s latest neuroscientific fragrance bottles the grounding effect of a digital detox
Vyrao’s earthy new fragrance ‘Mamajuju’ provides sensory respite from screen time. Lara Johnson-Wheeler speaks with brand founder Yasmin Sewell for a Wallpaper* preview
By Lara Johnson-Wheeler Published
-
Kengo Kuma’s new Kyoto hotel is ‘a sanctuary of ethereal beauty’
A former ryokan inn, Banyan Tree Higashiyama Kyoto offers onsen rooms equipped with natural hot spring water, and a contemporary take on a Noh theatre
By Danielle Demetriou Published
-
Frieze London 2024: everything to see and do
As London gears up for Frieze Week (7-13 October 2024), here are the must-sees inside and outside the fair
By Amah-Rose Abrams Published
-
Balenciaga Music and Italian singer Mina collaborate on wearable music
Balenciaga Music has collaborated with Italian singer and style icon Mina, which marks her first foray in working with a fashion house and launching official merchandise of any kind
By Tianna Williams Published
-
Don’t miss Henri Matisse and Ellsworth Kelly at Fondation Louis Vuitton
Fondation Louis Vuitton present a series of works by Matisse and Kelly, celebrating the influence they had on the trajectory of contemporary art
By Tianna Williams Published
-
Juergen Teller’s ‘i need to live’ explores beauty and fragility at Triennale Milano
Juergen Teller’s ‘i need to live’ is on show at Triennale Milano, following its Paris debut, and spans shots of Yves Saint Laurent and Björk, as well as quirky self-portraits
By Tianna Williams Published
-
Takashi Murakami and Ryan Murphy headline Wallpaper* November 2023
In the Wallpaper* November 2023 Art Special, discover Takashi Murakami’s pandemic-inspired creatures, producer Ryan Murphy’s Hollywood HQ, 20 years of Frieze and more, on newsstands today
By Sarah Douglas Published
-
A behind-the-scenes look at the Dior Photography and Visual Arts Award for Young Talents
We travel to Arles for the Dior Photography and Visual Arts Award for Young Talents, with photographer Dexter Navy
By Mary Cleary Published
-
Mark Rothko retrospective to open at Fondation Louis Vuitton in October 2023
The major Mark Rothko exhibition will bring 115 works to Fondation Louis Vuitton in Paris
By Hannah Silver Published
-
Jean-Michel Basquiat and Andy Warhol’s fruitful partnership explored in Paris
Fondation Louis Vuitton presents ‘Basquiat x Warhol. Painting 4 Hands’, exploring the collaboration between the two artists
By Hannah Silver Last updated
-
Dior Beauty photography prize asks young creatives to come ‘face-to-face’ with the future
Dior Beauty’s fifth annual Photography and Visual Arts Award for Young Talents celebrates the work of 14 creatives at Arles Photo Festival, with London-based photographer Rachel Fleminger Hudson recently announced as this year’s winner
By Mary Cleary Last updated