Gucci paints its newest accessory on walls around the world

The Florentine brand's Jackie 1961 bag has been blown up to XL proportions on murals around London, Hong Kong and New York

Gucci Art Walls mural
(Image credit: Angelo Pennetta)

The jet set lifestyle seems a distant dream, but in lieu of luxury layovers, Gucci has the escapist answer. Autumn sees the reintroduction of its Jackie Bag - a style beloved of Jackie Kennedy, first introduced to the Florentine house in 1961 – and an emblem of the 1960s and 70s jet setter lifestyle. For A/W 2020, Alessandro Michele dived into his personal Gucci archive, reimagining a vintage Jackie style of his own in a sized down simplistic silhouette, complete with a pizzazz-giving piston closure. The style has been designed in a range of colourways, including lilac, powder blue and butter.

While the latest Jackie 1961 bag has been scaled back in size, Gucci is celebrating its latest launch using XL proportions. The hobo accessory has become the star of the brand’s Art Walls project – which has seen global murals painted on buildings in cities from Lafayette Street, New York to Largo la Foppa, Milan, celebrating everything from its Beauty launch to its #chimeforchange partnership. For the newest multi storey iteration, British photographer Angelo Pennetta has lensed a male model sporting the style slung insouciantly across the shoulder, strolling in emerald flares through the quiet streets of London’s Belgravia.


We were also keen to get our hands on the Jackie 1961, shooting a black version of the style, which you can see below, against a surrealist watery backdrop in a homage to the poolside escapes the bag denotes. Like the model in Gucci's latest Art Walls, you shouldn't be seen crossing the street without it. 

Shag rug by Colville

The Jackie 1961 by Gucci.

(Image credit: Aylin Bayhan)