G-Star's 'just the product' philosophy lends itself nicely to its new Oxford Street denim emporium. Concrete, steel and glass make up the entirety of the shop's industrial interior, putting the focus squarely on the product rather than the surroundings. Leaving no room for exclusivity, the 470 sq m expanse hides nothing. Even the glass-front mezzanine overlooking the shop floor serves as a transparent stockroom. Here, G-Star has reinvented the denim wall, enticing customers to interact with the jeans on display in three dimensions, while making every featured product entirely accessible.
ADDRESS
G-Star Raw
272-274 Oxford Street
London W1C 1DU UK
-
Campaigners propose reuse to save Kenzo Tange’s modernist ‘Ship Gymnasium’ in JapanThe Pritzker Prize-winning architect’s former Kagawa Prefectural Gymnasium is at risk of demolition; we caught up with the campaigners who hope to save it
-
America’s first all-electric travel trailer broadens its range with two new modelsThe Lightship AE.1 Atmos and Panos are the two newest trim lines for this ground-breaking streamlined travel trailer, an airy design with integrated electric powertrain for added mileage and quiet camping
-
Step inside Acne Studios’ pink-hued Tokyo flagshipAcne Studios contrasts sharp minimalism with soft touches at its playful new Tokyo flagship, designed in collaboration with Swedish studio Halleroed
-
AlphaTauri’s Salzburg HQ is a science fiction fantasyBrowse in-store, buy online: the future-focused mentality of AlphaTauri
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagshipHolzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
-
Manu Atelier's first boutique nods to Le Corbusier in IstanbulThe cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of waterJapanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
-
Alternative retail websites for fashionable festive giftingLook to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
-
Aspesi’s upcycled shirt is a winter wardrobe stapleThe Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza DuomoGio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aestheticClothing brand Marrakshi Life champions a unisex, hand-tailored line
