Mood board: Cerruti 1881 celebrates its 50th anniversary this year. Naturally, in his third season as chief creative officer, Jason Basmajian looked back over the house’s rich archive, pulling on garments and photographs. Today’s Cerruti man favours a diverse approach to dressing – for A/W 2017, archival pieces are reinterpreted in new fabrications, like an oversized checked jacquard and chevron pony skin. The tailoring was standout. A modern take on the three-piece suit saw a more relaxed shoulder with longer proportions, a full high-waist trouser and round neck gilet with covered buttons.
Scene setting: Basmajian’s first runway show was set within a darkened room. A frame of light channels pulsed as guests nervously waited. Nino Cerruti’s voice was heard in a pre-recorded conversation over the din of the crowd, talking about the traditions of the company he founded in 1967. He spoke about the beauty and purity of the water used to wash and treat the wool at Lanificio Fratelli Cerruti – the label’s mill in Biella, Italy. He reflected upon his own pioneering efforts that have pushed forward textile innovation for five decades. He spoke too about inventiveness and the freedom of youth.
Sound bite: ‘Nino Cerruti’s vision and philosophy have always been an inspiration to me on moving the brand forward. We've shown static presentations to this point but I felt like a catwalk would be more fitting to mark and celebrate 50 years of Cerruti heritage,’ Basmajian said pre-show. ‘It seemed like a natural progression for the brand and the best way to show the new Cerruti man and his universe.’ A/W 2017 combines that technical inventiveness with a cinematic, confident joie de vivre.
Cerruti 1881 A/W 2017. Photography: Jason Lloyd-Evans
-
‘I’ve considered every single detail’: how Victoria Beckham designed the perfect make-up brush collectionVictoria Beckham speaks to Wallpaper* about the meticulous design process behind her debut collection of make-up brushes, which perfectly treads a line between form and function
-
Can Maserati modernise or is the sun setting on one of Italy’s most beloved automotive brands?Maserati’s GranTurismo Folgore is an epic electric grand tourer without equal. If only its traditionalist customers wanted it more
-
Viviane Sassen considers fine art, fashion photography and fragility in ItalyViviane Sassen’s exhibition, 'This Body Made of Stardus' at Collezione Maramotti, spans two decades off Sassen's career
-
Palace unites with Rapha to celebrate inaugural Tour de France FemmesMarking the first time women will compete in the historic cycling race since the late 1980s, this new collaboration sees Palace Skateboards and Rapha create uniforms for both on and off the bike – including an ‘outlandish’ pair of Crocs
-
Paris Fashion Week A/W 2022: Chanel to Miu MiuIn this extended report, Wallpaper* updates you live from Paris Fashion Week A/W 2022 shows, with rolling coverage as runway events unfold
-
Scene-stealing runway sets from S/S 2022 womenswear showsFrom giant roulette wheels to Olympic diving boards and multi-city synchronized extravaganzas – our pick of the best fashion show sets from S/S 2022 womenswear
-
Louis Vuitton A/W 2020 Paris Fashion Week Women's -
Chanel A/W 2020 Paris Fashion Week Women’s -
Y/Project A/W 2020 Paris Fashion Week Women's -
Sacai A/W 2020 Paris Fashion Week Women's -
Alexander McQueen A/W 2020 Paris Fashion Week Women’s
