Fab 40: Lodger, London
Declaring your business as ’an irrational passion for shoes’ is really pushing the boat out. Reassuringly, Lodger has all bases covered – from the old school traditionalist to ex-sneaker freaks now looking for a sartorial fix.
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How’s this for service? A bespoke service that laser scans your foot into 3D-CAD software accurate to the micro-millimeter. The results are then handmade in a Northampton shoe factory after further consultations with each the client.
For those unable to practice patience, there is a ‘Shoe of the Month’ that is never repeated. The more enduring styles eventually filter through with tweaks to their new Ready-to-Wear line.