Tedy Eiley, the Paris-based brand inspired by mundane domesticity

Brian Tusin grew up in a remote setting, on a small Indonesian island, without the internet. The recent graduate, who studied for a master’s in fashion at Institut Français de la Mode, Paris, France, after completing an undergraduate degree, at the London College of Fashion in the UK, has teamed up with designer Eiley Lee to create the men's and women's label, Tedy Eiley.

The duo’s inaugural collection, titled ‘I sleep beside you; I keep your clothes’, draws on the concept of sharing a wardrobe inside the home, and the inherent beauty to be found in mundane settings and activities. ‘It is about a day in the bedroom, sleeping on couches, the creases on white cotton bedsheets,’ says Tusin  – who has interned for fashion brands in Paris, such as Lanvin and Namacheko.

Introducing Brian Tusin and brand Tedy Eiley

This translates into softly tailored silhouettes with poufing, voluminous proportions. Strapless dresses balloon around the torso, cinched with a striking dropped hem. Deconstructed shirting drapes around the collar and billows around the back; trousers are crinkled; sarong skirts resemble delicately padded bedspreads, accented with abstract rose motifs. Colours are sugar-hued – think cornflower blue, lavender, and sunshine yellow, for example.

Tusin equates a childhood spent in a remote island location with his ability to find inspiration in daily items. ‘Growing up without the internet made me very interested in what is directly around me,’ he says. It leads him to ‘consider what I can do with these things as objects of influence.’

Dream collaborators: Miuccia Prada, Raf Simons.

Wallpaper* Next Generation 2022

More young talents to watch – dubbed ‘22 rising stars for 2022’ and from creative fields spanning design, jewellery, transport, architecture, photography, fashion, and visual communication – can be discovered in the January 2022 Next Generation issue of Wallpaper*, and in this ongoing series at Wallpaper.com. 

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Our Next Generation showcase of outstanding new talents appears in the January 2022 issue of Wallpaper* (W*273). Subscribe today!