AG unveils sustainable water-saving denim technology

AG unveils sustainable water-saving denim technology

It’s estimated that an average denim supplier wastes 380,000 gallons of water every day in its manufacturing processes. US denim brand AG is taking steps to plug the leak, installing state-of-the-art equipment in its LA and Mexico factories to ensure that 100 per cent of its water is recycled during production. Now only 1,200 gallons of water are lost per day due to evaportation or spillage. 


AG & Blanda capsule collection. Photography: Lydia Whitmore. Fashion: Aylin Bayhan

The label has also made a celebratory splash with an accompanying water-inspired capsule collection in collaboration with American-based Swiss artist Blanda. Off-white canvas-inspired denim pieces are illustrated with abstract human images. ‘Woven into these entangled figures are elements representing water,’ says Blanda. ‘Water is the starting point of this collection, but it’s also the base of life itself.’

In its bid to deliver thrills not spills, AG has also partnered with Boxed Water, the first national brand to offer a sustainable alternative to plastic bottles. This move will ensure that the label saves 73,000 plastic water bottles per year. What’s more, the label is also supporting Water for the People, and a portion of its profits from AG retail and e-commerce will be donated to the charity. Every purchase will help provide two weeks of safe water to a person in need.

A version of this article originally appeared in the May issue of Wallpaper* (W*242)

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