Valentino’s overhaul of an iconic space on New York’s Madison Avenue not only continues its refreshed design direction for investigating a site’s existing architecture, but incorporates a strong cultural element as well. The new three-floor boutique, which is best known for being the longstanding flagship space for Calvin Klein until 2019, has been transformed into a beacon of Italian style, not least from the soaring fluted columns on its neoclassical limestone facade from 1927.
Valentino Madison Avenue: a beacon of Italian style
Spread over a basement, ground floor, mezzanine and second floor, the mammoth 1,142 sq m boutique is a feast for the senses. Visitors through the grand double doors on the ground floor immediately experience the space’s monumental nature with towering seven-metre-tall ceilings and exposed steel columns juxtaposed by a statuesque green onyx display, trompe l’oeil marble carpets and sumptuous red velvet seating. Here, Valentino’s footwear and accessories are put on full display, while a separate jewel-box area clad with red velvet walls contains a taste of the label’s ready-to-wear offering.
A dramatic staircase constructed from a variety of marbles, including red travertine, white Bottinico and black Marquino leads up to the second floor, where the full women’s ready-to-wear collection is found. Defined by giant red lacquered wardrobes and an eye-catching black and white marbled checkered floor, the second floor is very much a continuation of the existing material palette downstairs for a harmonious atmosphere.
In the VIP areas, which encompass a private sitting room and dressing areas, bespoke chandeliers by Roll & Hill, chairs by the French architect Charles Zana and ceramics by Massimiliano Pipolo help to imbue a residential feel. This also extends to the men’s collection floor in the building’s basement, where a sprawling DeSede ‘Snake’ sofa from the 1970s and Mario Bellini’s Camaleonda sofas and poufs from the same era bring warmth to the space.
The New York flagship’s mezzanine floor has been dedicated to art and will present a rotating roster of local gallery presences, starting with the Magazzino Italian Art. The store’s opening coincides with an exhibition of large-scale paintings by Mario Schifano, to complete the ode to the house’s Italian identity.
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