Tequila’s reputational makeover is driven by design
Three new brands are using elegant packaging design and premium agave to undo tequila and mezcal’s party spirit reputation
Gone are the days when an order of tequila meant the night was about to take a different (potentially debaucherous) turn. A new breed of tequila and mezcal brands are investing in sleek packaging and quality agave, transforming the liquors’ reputation from the drink of the decadent to the drink of the debonaire. Savour, don’t shot, what they have to offer here.
OAX Original mezcal
OAX’s sculptural mezcal bottles are sure to be the standouts of any drinks table. The ceramic bottles are designed by Brooklyn-based Bardo Industries, who were inspired by monolithic architecture of pre-Hispanic Mexico and the Modernist style of later innovators like Luis Barragán.
The mezcal itself is made from wild, single-origin foraged agave ranging from 12 to 25-years-old. All of the mezcal’s three flavours, Arroqueño (woody with hints of sweet coffee), Tobalá (with floral and herbal hints), and Tepeztate (an intense, smoky citrus) are created in limited quantities of about 900 bottles each.
Solento is a new tequila designed to sipped and savoured, rather than mixed or taken as a shot. The brand offers three distinct flavours: Solento Añejo, with rich maple and toasted hazelnut undertones, Solento Reposado, with sweet caramel and ginger, and Solento Blanco, a light vanilla and lemon blossom flavor.
The bottle’s elegant design is inspired by men’s cologne bottles and features curved ribbed glass meant to refract rays of the sun. Even better, the glass is 100 per cent recycled and labelled using FSC certified recycled paper with 100 per cent recycled cardboard for shipping.
Volcan de mi Tierra tequila
A volcano named Tequila erupted in the Jalisco region of Mexico 200,000 years ago, creating the ideal conditions for the growth of blue agave. For its first foray into tequila, luxury liquor distributor Clos19 is returning to the origins of agave and harvesting the plant that still grows at the base of Tequila Volcano.
The result is Volcan de mi Tierra tequila, a unique blend of the liquor that contains herbal, citrus, spicy and floral notes for a one-of-a-kind taste. Unlike many other brands which use industrial factor methods, Volcan de mi Tierra’s small Mexico-Based team use traditional extraction methods to get an unrivalled quality of tequila.