This maximalist design pop-up store in New York City is a surrealistic dream world

Inside the ‘Seletti wears Toiletpaper’ pop-up store at MoMA Design Store in New York City
(Image credit: press)

The vibrant, sensory universe of Toiletpaper hits the US with a splash this week. The art publication’s surrealistic dream world has taken over MoMA Design Store’s downtown New York City location with goods from its collaboration with Italian brand Seletti. The colourful New York pop-up store marks the first time that the wares have been available on American shores.

The snappily named ‘Seletti wears Toiletpaper’ collection, which is renowned for bringing Maurizio Cattelan and Pierpaolo Ferrari’s tongue-in-cheek flair to multiple aspects of the household, brims over with provocation and humour. Some of the highlights being brought in includes a retro, two-seater sofa covered in Toiletpaper’s iconic snake print, padded armchairs printed with surrealist iconography and a vase in its bright yellow polka dot ‘Shit’ pattern.

‘Seletti wears Toiletpaper’ pop-up at MoMa

‘Seletti wears Toiletpaper’ pop-up at MoMA Design Store in downtown New York City

(Image credit: press)

Running for the course of six weeks, the collection has been installed on the ground floor of the store’s Soho outpost. The brightly coloured display not only includes includes skateboard decks and ceramics, but tableware, mirrors of several sizes, rugs and coffee tables to fully convey the range and scale of the collection.

The launch also sees the international debut of two new cushion designs – one pattern features a pair of lemons on a bold black background while the other showcases parted, crimson red lips surrounded by colourful push pins. With a selection of products also available online, shaking things up around the house could not get much easier.

‘Seletti wears Toiletpaper’ pop-up store at MoMA Design Store in New York City

(Image credit: press)

Surrealist prints at the ‘Seletti wears Toiletpaper’ pop-up store at MoMA Design Store in New York City

(Image credit: press)

Accessories available at the ‘Seletti wears Toiletpaper’ pop-up store at MoMA Design Store in New York City

(Image credit: press)

STORE view

(Image credit: press)

INFORMATION

‘Seletti wears Toiletpaper’ pop-up is at Moma Design Store. For more information, visit the Toiletpaper website (opens in new tab)

ADDRESS

81 Spring St
New York
NY 10012

View Google Maps (opens in new tab)

Pei-Ru Keh is the US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru has held various titles at Wallpaper* since she joined in 2007. She currently reports on design, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru has taken a key role in championing diversity and representation within Wallpaper's content pillars and actively seeks out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.