Snarkitecture and Gufram unveil bubblegum pink furniture 

Snarkitecture and Gufram revisit their 2017 ‘Broken’ series, bringing a new bubblegum pink shade to their furniture collaboration

In their New York studio, designer Alex Mustonen and Daniel Arsham pose with the pink furniture collection they designed for Gufram, comprising two mirrors and a bench
Snarkitecture designers Alex Mustonen, left, and Daniel Arsham, right, with the ‘Broken’ collection, first designed for Gufram in 2017, now revisited in bubblegum pink
(Image credit: press)

Gufram and Snarkitecture first met in 2017, when they collaborated on a collection of mirrors (opens in new tab) launched at Fuorisalone in Milan. The ‘Broken’ mirrors (later joined by a bench) feature a stone-like frame that’s in fact rendered by Gufram in polyurethane and coated in concrete-looking Guflac paint: creating an ambiguous mix of hard appearance and unexpected softness. Now, the Italian brand, best known for its radical design (opens in new tab) pedigree, and the experimental New York architecture and design studio revisit the collection, creating a new edition of pastel pink furniture. 

Pink furniture by Snarkitecture for Gufram

The newly coloured ‘Broken’ bench by Snarkitecture for Gufram

The newly coloured ‘Broken’ bench by Snarkitecture for Gufram

(Image credit: press)

‘Over the last year, we've worked closely with the Gufram team to capture a unique shade of pink,’ say Daniel Arsham and Alex Mustonen of Snarkitecture. ‘[It’s a colour] inspired by a piece of classic bubblegum, adding a new layer of playfulness to the “Broken” series.’

‘Broken’ mirror

‘Broken’ mirror

(Image credit: press)

The collection was created for a special display at K11 Musea in Hong Kong (opens in new tab), a retail and art venue inaugurated in 2019 by Adrian Cheng (opens in new tab). For the retail complex's annual ‘Art Karnival’ event, Gufram exclusively created an immersive, all-pink showcase debuting this new colour.

Pink design icons: Guframini get the pink treatment

From left, ‘Pratone’, ‘Bocca’ sofa and ‘Cactus’ coat stand, available from K11 

‘Guframini’ in the new limited-edition pink. From left, ‘Pratone’, ‘Bocca’ sofa and ‘Cactus’ coat stand, available from K11 

(Image credit: press)

The new pink furniture collaboration is joined by a collection of ‘Guframini’ in the same shade. These miniature versions of some of Gufram’s radical design (opens in new tab) classics – from the ‘Bocca’ sofa to the ‘Cactus’ coat stand – have been exclusively created for the event at K11 Musea. 

Why pink? We ask Charley Vezza, Gufram’s global creative orchestrator: ‘Pink because Gufram had never released a product painted in this colour before. Pink for the “Broken” series, because Snarkitecture use mostly black and white but if they choose a colour, they choose it well. Pink… why not?’

INFORMATION

gufram.it 
snarkitecture.com
Art Karnival, 14 May-27 June 2021, K11 Musea, Hong Kong, k11.com

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.