Snarkitecture and Gufram unveil bubblegum pink furniture 

Gufram and Snarkitecture first met in 2017, when they collaborated on a collection of mirrors launched at Fuorisalone in Milan. The ‘Broken’ mirrors (later joined by a bench) feature a stone-like frame that’s in fact rendered by Gufram in polyurethane and coated in concrete-looking Guflac paint: creating an ambiguous mix of hard appearance and unexpected softness. Now, the Italian brand, best known for its radical design pedigree, and the experimental New York architecture and design studio revisit the collection, creating a new edition of pastel pink furniture. 

Pink furniture by Snarkitecture for Gufram

‘Over the last year, we've worked closely with the Gufram team to capture a unique shade of pink,’ say Daniel Arsham and Alex Mustonen of Snarkitecture. ‘[It’s a colour] inspired by a piece of classic bubblegum, adding a new layer of playfulness to the “Broken” series.’

The collection was created for a special display at K11 Musea in Hong Kong, a retail and art venue inaugurated in 2019 by Adrian Cheng. For the retail complex's annual ‘Art Karnival’ event, Gufram exclusively created an immersive, all-pink showcase debuting this new colour.

Pink design icons: Guframini get the pink treatment

The new pink furniture collaboration is joined by a collection of ‘Guframini’ in the same shade. These miniature versions of some of Gufram’s radical design classics – from the ‘Bocca’ sofa to the ‘Cactus’ coat stand – have been exclusively created for the event at K11 Musea. 

Why pink? We ask Charley Vezza, Gufram’s global creative orchestrator: ‘Pink because Gufram had never released a product painted in this colour before. Pink for the “Broken” series, because Snarkitecture use mostly black and white but if they choose a colour, they choose it well. Pink… why not?’

INFORMATION

gufram.it 
snarkitecture.com
Art Karnival, 14 May-27 June 2021, K11 Musea, Hong Kong, k11.com