Cult classics: Vitra's Schaudepot launches with a show of 'Radical Design'

The initiative kicks off with 'Radical Design'
Three times a year, the Vitra Design Museum's new Schaudepot space will play host to a movement, topic or designer from its permanent collection to focus on for a couple of months. The initiative kicks off with 'Radical Design'
(Image credit: TBC)

Last month saw the opening of the Herzog & de Meuron-designed Schaudepot – a new residential-style hub on Vitra’s German campus. Laid out like a timeline of design history, the permanent collections in the gallery cherish the products and people that have defined the industry to this day. Three times a year however, the gallery's curators take it upon themselves to shine the spotlight on a particular movement, designer or topic for a couple of months. For their first showing they have dived straight into a hugely divisive and consistently charming movement: 'Radical Design'.

The show explores the prominently Italian avant-garde movement and a plethora of cult classics that marked a political, economical and social change in design history. From the infamous pioneers Gaetano Pesce, Alessandro Mendini and Superstudio arrive a recognisable and innovative spread of their experimental concepts, all centrally located in the space.

'Radical Design' has been curated by Heng Zhi, who sought to focus on what the movement meant to society; in addition to its definitively pop-coloured, plastic-covered shapes, such as Mendini’s art and design straddling Lassù and Superstudio’s utopian Supersurface.

With their distinctive appearance, the bold shapes, colours and materials of the works are inimitable and immediately recognisable. ‘Thanks to the new materials and technologies available to the industrial designers,’ Zhi explains, ‘pieces such as the Cactus [by Guido Drocco and Franco Mello, for Gufram] and I Sassi [by Piero Gilardi] made bringing elements of nature into the living space possible.’

'Another point that is important to me is the connection between this historical movement and our society today,' Zhi concludes. Running until November, the five pieces are accompanied by interviews with leading design radicals and the brands who keep the movement alive today.

The show explores a plethora of cult classics that marked a political


(Image credit: TBC)

The show explores a plethora of cult classics that marked a political, economical and social change in design history, from infamous pioneers like Gaetano Pesce, Alessandro Mendini and Superstudio. Pictured: ’UP 5&6, La Mamma, Donna’, by Gaetano Pesce, 1969.

'Radical Design' has been curated by Heng Zhi

'Radical Design' has been curated by Heng Zhi, who sought to focus on what the movement meant to society; in addition to its definitively pop-coloured, plastic-covered shapes

(Image credit: TBC)

Thanks to the new materials and technologies available to the industrial designers


(Image credit: TBC)

‘Thanks to the new materials and technologies available to the industrial designers,’ Zhi explains, ‘pieces such as the Cactus [by Guido Drocco and Franco Mello, for Gufram] and I Sassi [by Piero Gilardi] made bringing elements of nature into the living space possible.’ Pictured left: Lassù by Alessandro Mendini, 1974. Courtesy: Studio Mendini. Right: Cactus by Guido Drocco and Franco Mello, 1971

Running until November

Running until November, the five pieces are accompanied by interviews with leading design radicals and brands who keep the movement alive today. Pictured: Supersurface print by Superstudio.

(Image credit: TBC)

INFORMATION
’Radical Design’ is on view until 17 November. For more information, visit the Vitra Design Museum’s website

ADDRESS

Vitra Design Museum
Charles-Eames-Str. 2
D-79576 Weil am Rhein

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Sujata Burman is a writer and editor based in London, specialising in design and culture. She was Digital Design Editor at Wallpaper* before moving to her current role of Head of Content at London Design Festival and London Design Biennale where she is expanding the content offering of the showcases. Over the past decade, Sujata has written for global design and culture publications, and has been a speaker, moderator and judge for institutions and brands including RIBA, D&AD, Design Museum and Design Miami/. In 2019, she co-authored her first book, An Opinionated Guide to London Architecture, published by Hoxton Mini Press, which was driven by her aim to make the fields of design and architecture accessible to wider audiences.