Italian brand Driade announces designer Fabio Novembre as its new art director. Having designed for the furniture brand for years, Novembre will now channel his maverick creativity into leading the company, which is currently in the throws of celebrating its 50th anniversary.

A disciple of radical minds Ettore Sottsass and Alessandro Mendini (who sadly passed recently), Novembre founded his own studio in 1994. He has realised many experimental works for Driade, including the ‘Nemo’ chair and ‘Venus’ shelving unit, both inspired by Greek mythology, while a series of brass and steel trays, ‘100 Piazze,’ allude to architectural monuments in Italy.

‘Driade has always been an Italian banner to carry proudly into the world and it’s now my task to make it soar,’ he says.

Novembre shelf for Driade

Venus shelf by Fabio Novembre for Driade

One of the most exciting furniture brands forming part of ItalianCreationGroup, Driade describes Novembre as a ‘space organiser, globetrotter, trend-setter and lover of beauty.’ Driade CEO Giuseppe Di Nuccio has high hopes for how Novembre’s flair will light up Driade’s evolving creative outreach – ‘with Fabio, Driade will be able to reveal its multiple personality – sexy yet sophisticated, rock and pop, as experimental as need be.’

Novembre intends to capture the essence of Driade’s strong roots while inspiring its future too, ‘the wind will blow thanks to the contribution of the best minds, in line with the tradition of Driade: a nymph that, at 50, has lost none of its charm. The best has yet to come!’ he muses. Watch this space. §