EveryDayDutch pop-up at Selfridges, London

EveryDayDutch pop-up at Selfridges, London

The Netherlands has made a habit of producing some of the design world’s biggest names - Tord Boontje, Maarten Baas, Droog and Hella Jongerius, to reel off just a few. This month, at London’s Selfridges, however, it’s a younger generation that are making their mark.
For the EveryDayDutch pop-up shop-cum-exhibition, curator and Wallpaper* contributor Jane Withers has shipped over products by five designers plucked fresh from Design Academy Eindhoven, whose work all testifies to the Dutch bias for craftsmanship, simplicity of form and practicality in design.
There’s Florike Martens’ ’Bicycle’, a simple yet comprehensive answer to picnicking; Eveline Visser’s ’Bird City’, a modern solution for an aviary habitat; and Tim Enthoven’s strikingly surrealist graphic novel, titled ’Bennenskamers’. Meanwhile, Dirk van der Kooij has created a series of ’Endless’ chairs, using a retired robot taken from a Chinese production line and turned into a rapid prototyping machine.

’One of the most rewarding aspects of curating EveryDayDutch was coming across so many inquisitive young designers with an instinctive sense for producing work that gently twists, pushes and challenges the way we do things,’ says Withers. To draw out the minds behind the designs, she has teamed some of the works with videos that document their production processes.
The graduates’ work is augmented by pieces by more established Dutch names, like Aldo Bakker, whose beautiful copper collection recently won our ’Best Use of Material’ Award, and Atelier NL, whose ceramics for Royal Tichelaar Makkum are coloured to reflect the soil hues in different regions of Holland. Added to these are pieces by Piet Hein Eek and Jo Meesters.
The pop-up shop-cum-exhibition runs until 27th March, and is neatly timed to coincide with the completion of Selfridges’ takeover of Dutch department store De Bijenkorf.

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