There's nothing quite like the excitement of receiving a surprise gift in the post, and its even better if the gift in question turns out to be a beautifully made, limited edition design object. It was this experience that Bénédicte Colpin and Tomas Erel, founders of Iconic Product Collection (IPC), had in mind when they conceived Designerbox.com: a design-minded subscription box service.
Following in the footsteps of globally successful start-ups such as Graze and Birchbox, who send their subscribers tailored organic snacks and exclusive beauty products respectively, Designerbox brings the format to a design savvy audience.
'We wanted to bring the magic back to gift-giving, in treating yourself or your loved ones to a surprise,' explain Colpin and Erel. And the subscription-based service provides them with a sustainable and practical way of doing it, 'We wanted to show that it's possible to make good design at a very affordable price.'
Launched in April last year, the Paris-based website draws upon a pool of talented designers to create one limited edition offering each month. Appealing to the collector within us, the design is sent out to the customer in a numbered, stackable plywood box along with a certificate of authenticity. Although boxes can be bought individually, prices are based upon length of membership, starting at €29 per month, so one-time buyers can expect to pay a little extra.
The site is now in its tenth month, having already released nine pieces by an impressive roster of design stars including a printed mirror by Sam Baron, a glass candlestick by Arik Levy and a set of aluminium desk accessories by Pauline Deltour. Today sees the launch of box number 9, an aluminium torch by Paris-based Studio 7.5. The 'Black-Out' light features a bulb protected by a cork head, with a wooden red on/off button located on the base and it can be hung up by its leather cord.