The brand's new outpost occupies two floors of a listed building on the Brompton Road that was previously the home of Priscilla Carluccio's interiors emporium, Few and Far. Right in the heart of the Brompton Design District, Cassina is in good company, counting design stores Skandium, B&B Italia and Mint as its well-heeled neighbours.
Italian designer Piero Lissoni has stripped the 300 sq m space - which he describes as 'a perfect London interior, without antics or puns' - to reveal the building's overlapping layers of architectural history. Further adding to the raw, industrial look of the interior is a caged area at the entrance of the showroom that can be partitioned off for meetings or used as an exhibition space.
The exposed brickwork, solid oak staircase and oak flooring are all finished in tonal shades of grey that recall London's distinctive skyline. The overall effect creates the perfect backdrop for Cassina's extensive portfolio of designs including a rather striking set of bright green 'Tre Pezzi' armchairs by Franco Albini & Franca Helg.