Ikea Utsådd pet collection modelled by rescue dogs and cats

Ikea Utsådd pets collection modelled by a whippet playing with a yellow bone shaped soft toy — Two-year-old Lurcher Cloud is among the rescue pets from the Woodgreen Pets Charity involved in the new catalogue for the Ikea Utsådd pet collection

(Image credit: Courtesy Ikea)

The new Ikea Utsådd pet collection is a new range of objects for cats and dogs imagined for 'eating, sleeping, playing, and hiding', and developed in collaboration with a team of veterinarians and pet experts. To bring the collection to life, Ikea partnered with the Woodgreen Pets Charity on a series of images where rescue cats and dogs model the collection.

Ikea for pets: the Ikea Utsådd pet collection

Ikea Uts&aring;dd pets collection modelled by a rescue dog sitting in a wicker basket — Rattan dog bed, £80. Cushion, £9. Soft toy, £3.

'As much as we love furniture, it’s family that makes a home and that includes our furry, four-legged friends,' reads the catalogue's introduction. 'Pets hold such an important place in many homes, so we’ve teamed up with Woodgreen Pets Charity to showcase their su-paw-stars putting the Utsådd range to the test. In doing so, we hope to also help more pets find new homes and raise awareness of the charity’s work in helping pets and their people.'

Ikea Uts&aring;dd pets collection modelled by a cat jumping over a tent — Cat house, £13

The Utsådd range all pets essentials: in the 29-piece collection you'll find striped bowls, a rattan dog bed and cushion, a tepee-like cat house and a series of soft dogs toys as well as a scratching board for cats.

Each of the items is playfully modelled by the charity's pets, from 4-weeks-old Tiny Moon (a cup-sized black cat peeking from the felt tent) to 4-month-old Teddy (an energetic German Shepherd) and 2-year-old Lurcher Cloud.

Ikea Uts&aring;dd pets collection modelled by a German Shepherd sitting in a rattan basket with toys and a dog bowl on the floor — Rattan dog bed, £80. Soft toy, £3. Bowl, £6

As much as promoting the Ikea Utsådd collection for pets, the campaign (split into a 'Cat-Alogue' and 'Dog-Alogue') aims at raising awareness on rescue pets. 'In 2023, Woodgreen saw a 62% increase in abandoned pets as well a huge increase (253% year-on-year) in people looking to give up their pet due to financial reasons, primarily the rising cost of living,' reads a note accompanying the images. 'Last year alone, a total of 8,821 pets were helped through the charity’s service. The collaboration with Ikea UK aims to support Woodgreen’s mission of giving thousands of pets a brighter future, through safe shelter and specialist care.'

All furniture and accessories from the catalogue has been donated by Ikea to Woodgreen's pet rehoming centre.

The Ikea Utsådd pet collection is now available from ikea.com

Ikea Uts&aring;dd pets collection modelled by a white cat lying on the floor next to a green mat and water bowl — Blanket, £17. Bowl, £6

Ikea Uts&aring;dd pets collection modelled by a cat rubbing against a shelter-like house — Scratching board, £17. Cat house, £5

Ikea Uts&aring;dd pets collection modelled by a long furred grey cat coming out of a small cat house — Cat house on legs, £55

Ikea Uts&aring;dd pets collection modelled by two curly haired dogs running among soft toys — Dog toys, from £2

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Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.