Birch Hotel Group’s new site Birch Selsdon is due to open its creatively fuelled hotel and members’ club in spring 2023, and if its sister site, Birch Cheshunt in Hertfordshire, is any indicator, it will deliver on design, culture and cuisine in good measure.
Birch Selsdon offers artful getaway in London's outskirts
Birch Selsdon, located a short drive from East Croydon train station, combines proximity to London with a setting amid a 200-acre estate that cloaks the hotel and club in nature.
A rewilding project, led by designer, maker and environmentalist Sebastian Cox is set to transform the site, previously a golf course, into an ecosystem for free-roaming, self-sustaining herbivores, with long-horned cattle and Exmoor ponies being introduced.
Birch Selsdon hotel, surrounded by greenery in south London
The heart of the site, a 19th-century mansion, has been remodelled by interior design and architecture studio A-nrd and Sella Concept interior studio. A-nrd’s Alessio Nardi and Lukas Persakovas led their team in a respectful redesign of the historic building and have formulated a convergence of classic and contemporary.
‘The approach has been restorative, with loose furniture and items complementing the existing architecture instead of overbuilding,' says Nardi. And in retaining the site's history, 'the building’s Victorian features have inspired the design language. We have incorporated chequered tile flooring but in a more modern way with a mix of terracotta hues instead of traditional quarry tiles.'
The property comprises 180 bedrooms, three bars, two restaurants, a revamped 1930s lido, studios for pottery, screen-printing and cookery, and a co-working hub.
Bedrooms, suites and communal spaces feature bespoke furniture from Sebastian Cox, while art by Olly Fathers, Richard Woods, Weronika Marianna and Laurie Mann fills indoor and outdoor spaces, crafted from birchwood offcut artwork and limited prints to an outdoor installation.
The restaurants are imagined by Sella Concept: the menu will feature freshly foraged ingredients alongside seasonal produce from the kitchen’s garden.
Birch Selsdon will be opening in April 2023 at 126 Addington Road, South Croydon, CR2 8YA
-
12 questions with visual artist Jonathan ZawadaThe Australian artist has created film to accompany Thom Yorke and Mark Pritchard's new album 'Tell Tales' drawing on his use of psychedelic colours and digital image making. Here, he takes on the Wallpaper* Q&A.
-
Frank Lloyd Wright’s first Los Angeles home faces closureFrank Lloyd Wright’s Hollyhock House is the city’s first UNESCO World Heritage Site. Now amidst city budget cuts, it will face closure and its status at the risk of being delisted
-
The jewellery designers turning their hand to homewareThree jewellery designers apply their delicate eye for detail to homeware and furniture design, creating elegant pieces that stay true to their individuality
-
Interior renovation of Edinburgh support hub calls on local communityAce Design Studio’s interior renovation breathes new life into the Edinburgh home of Multi-Cultural Family Base, whose community reach enabled the refurb
-
Nicole Hollis designs a gem of a Napa Valley guest houseInterior design studio Nicole Hollis has crafted this elegantly balanced Napa Valley guest house, working alongside Arcanum Architecture
-
Studio Ashby unveils tranquil interiors at One Crown PlaceIn muted punctuations of mossy green and vibrant timbers, Studio Ashby has filled the apartments at One Crown Place in London’s Shoreditch with the ‘Sophie Ashby Collection’, completing the introduction of the tower’s spaces
-
Deirdre Dyson’s new geometric rugs cover all the anglesDeirdre Dyson offers a vivid geometry lesson with her ten-strong, made-to-measure ‘Angles’ rug collection
-
Fun and sustainable 3D-printed desk accessories as Pearson Lloyd adds to ‘bFriends‘ series for BeneFrom pen pots to stackable wildlife: new ‘bFriends’ bioplastic desk accessories from Pearson Lloyd for Bene
-
Coedition lands its first colourful showroom in Paris
