Dr. Barbara Sturm's first London spa set to open
Dr. Barbara Sturm's London spa debut offers a range of revolutionary skincare treatments
12 April 2021 is set to be an eventful day in England, as non-essential shops, community centres, and outdoor dining open for the first time in months. Yet, for the capital’s skincare aficionados there’s another reason to mark calendars – Dr. Barbara Sturm is opening her first London spa and boutique.
Located in London’s Mayfair neighbourhood, the new spa will offer Dr. Sturm's signature, groundbreaking facials as well as a new range of treatment options exclusive to the London flagship. These include the Signature Sturm Glow Facial; a transformative anti-aging treatment that refreshes the skin surface through cleansing, exfoliation and extractions, followed by Sturm’s trademark massage for toning facial contours.
Also on the menu is the new Anti-Aging Body treatment, which uses the brand's signature blend of non-surgical technology and anti-inflammatory formulations to smooth and brighten skin on every part of the body.
All of Dr. Barbara Sturm’s treatments are indicative of her belief that it’s possible to completely transform skin without the use of invasive surgeries.
Sturm began her career in orthopedics as part of the team that developed the revolutionary ‘Kobe Procedure’, which used patient’s own blood cells to produce proteins that reduce inflammation and stimulate the healing process.
By 2002, Dr. Sturm had translated the scientific methods of her orthopedic practice into skincare with her now-legendary ‘MC1’ cream, which used patients' own blood plasma to dramatically rebuild damaged skin.
While the plasma-based ‘vampire facial’ that has become synonymous with Dr. Sturm’s name is not on the London menu, the new location is home to plenty of groundbreaking skincare technology and treatments.
As Dr. Sturm told Wallpaper*, the spa features ‘myolift microcurrent technology, which uses electrical currents to define the facial contours while boosting collagen, reducing puffiness and tightening pores, as well as micro-needling and microdermabrasion. My Professional Line – a new, medically-advanced skincare collection only offered in-spa after personal consultation – will also be available at the London flagship.’
Although the opening of the brand’s London location was delayed by Covid, Dr. Sturm asserts that the ultimate mission of the spa has not been affected by the current pandemic. ‘Healthy skin is always the goal.'
‘COVID does not change that, in fact, it makes it even more essential during a pandemic that creates new aggressions to the skin. My treatment protocols and product inventions are designed to create healthy, beautiful skin.’
But for those who are wary of venturing back into their typical spa routine, the London location will still offer contactless services; from courier deliveries and 1-to-1 virtual tours and private appointments with aestheticians, to consultations via FaceTime and WhatsApp to help customers find the best products and ingredients for their skin’s needs.
Mary Cleary is the Beauty & Grooming Editor of Wallpaper*. Having been with the brand since 2017, she became an editor in February 2020 with the launch of the brand’s new beauty & grooming channel. Her work seeks to offer a new perspective on beauty, focusing on the pioneering personalities, product designs, and transformative trends within the industry.
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