Mindful design: our pick of new players on the CBD market
Like most other cure-all ingredients, the merits of CBD have entered the mainstream in a big way. Whether applied or ingested, its effects on both the body and the mind have been affirmed by both niche purveyors and industry stalwarts alike. With a flood of products out there, knowing where to start is a bit of a minefield. Here’s a quick hit edit of the latest and greatest out there, to get fired up for.
Muri Lelu face oils
For Muri Lelu, a female-founded skincare brand, inaugural pair of products, an invigorating face serum designed to be used in the morning, and a restorative face oil that is suggested for evening use, lean on the all-in-one properties of CBD to combat blemishes, balance oils, reduce puffiness and moisturise.
Its use of full flower extract also means that all beneficial elements of the cannabis plant: chlorophyll, terpenes, fatty acids and flavonoids, are kept in as close to its natural state as possible. What’s more, Muri Lelu donates a portion of its sales to legal organisations fighting wrongful drug convictions in a move that supports cannabis-related restorative justice.
Aside from the fact that Deawy’s five-piece line is formulated with broad-spectrum CBD, which helps fortify, soothe, restore and protect skin, Deawy is committed to the highest standard of social and environmental sustainability.
Not only is its packaging made from recycled or compostable materials, but Deawy also encourages customers to send back their empty bottles for reuse and donates a percentage of its proceeds to organisations that work to reduce plastic pollution. Each product is elegantly scented with rosewater – an elevated alternative to the usual herbaceous notes that tend to accompany CBD products.
While most CBD supplements are positioned as relaxing aids and anxiety relievers, Offfield’s inaugural product, Enhanced Hydration, is designed to be taken before exercise or strenuous activity to enhance the enjoyment of working out.
The cocktail, a powder blend that combines broad-spectrum CBD and CBG (cannabigerol) with magnesium, vitamin B12, L-theanine, and electrolytes, helps increase anandamide, also known as the bliss molecule, which contributes to the ‘runner’s high’ that most athletes strive for.
The end result is increased motivation to exercise, followed by a greater enjoyment of that workout. The company has also partnered with the Last Prisoner Project, to donate 1% of its sales, and is committed to helping those exonerated of cannabis crimes to re-enter society through their internal hiring program.
Malin + Goetz perfume oil
Undoubtedly the first company to bestow cannabis with some chic credibility is Malin + Goetz, who launched its now iconic Cannabis eau de parfum in the early 2010s.
The company’s rendition of the opulent scent balances its rich and spicy profile with a heavy smokiness, while adding floral notes of magnolia and muguet for good measure. With a base of cedarwood, sandalwood, and of course, patchouli, the scent is both hazily complex and indulgently nostalgic. Its vial of perfume oil is a perfect pick-me-up and can be discreetly dispensed with a sensual flick of the wrist.
Gossamer x Rose Delights edibles
Ingesting CBD is typically considered the fastest and most efficacious way of experiencing its desired effects of lowering anxiety levels, ensuring better sleep, or creating an all-around feeling of wellness, depending on the time of day.
Hot off the back of its own line of CBD drops, Gossamer, a culture and content platform that views the modern world through a green lens, has teamed up with the Los Angeles-based Rose Delights, which specialises in Turkish Delight-style jellies, infused with full-spectrum rosin THC and CBD.
Perfectly suited for a gourmet palette, the edible joint-effort combines watermelon, tomato, green tea as conceived by chef Tara Thomas, along with Rose’s signature heat-pressed rosin, which is solventless to ensure a clearer and higher quality experience.
MilK eyebrow serum
For those whose eyebrows or eyelashes are in need of a boost, Milk Make-up’s highly popular Kush range has birthed a growth serum that nourishes hair for longer and fuller looking lashes and brows.
Formulated with cannabis sativa seed extract, which doesn’t contain CBD but conditions and strengthens hair all the same, the formula supports the growth of healthy hair, along with aloe, vitamin B5 and quinoa. This 94 per cent natural formula is free from major nasties to prevent any skin or eye irritation and will support hair to grow like weeds.
Standard Dose oil
There’s probably no better outlet for any and all CBD needs than Standard Dose, and for those looking to satisfy their CBD fix in its more standard oil format the New York-based retailer has just the thing. Since launching last year, Standard Dose has offered a curated selection of plant-based products that all responsibly sourced and produced with natural ingredients.
Now, for the first time, the online retailers have channeled their expertise into their very own product- the Standard Dose Tincture. The unique formula is designed to adapt to an individual’s unique physical chemistry for effective stress and pain relief. Scentless and tasteless, the Tincture is ideal for use any time of day and beneficial addition to any wellness routine.
Should you prefer to eat your sorrows away instead, the London-based CBD brand Apothem has teamed up with the eco-minded chocolate makers Land to create a vegan chocolate bar infused with CBD to take the edge off.
Highlighting the ancient nature of both cannabidiol and cacao, the joint effort is a rich and balanced blend of creamy fudge caramel notes, without a hint of hemp insight. Made from 55% Venezuelan cacao, oatmilk, and 30mg of organically cultivated CBD, the dark milk chocolate bar should help to restore and re-center the mind whether you’re into CBD or not. §