London-based photographer Chris Floyd has long impressed with his intimate portraits of celebrities, artists and all-round beautiful people alike. This month however, Floyd is making a move away from his usual territory, producing a series of ten signed, numbered and dated photographs at a knockdown price, a project he's called simply 'Ten Photographs'.
Embracing his commercial appeal, the project was born as a means of making Floyd’s photography more available to the masses and the series will feature ten limited edition prints; available in 40x30” sets of three at £500 each, and 16x12” sets of ten at £50 each.
Part-response to over-priced, ego-driven artistic prints, and part-reaction to the digital era’s overriding supremacy - Floyd has embraced the myriad possibilities of digital technology to bring a little creative democracy to the fore - providing, in his own words, ‘one-off prints that can last for 50 years all for the price of a meal.’
The selection of ten images are an interesting mix from Floyd's repertoire ("salvaged from a life of dust-gathering beneath his bed") and are all on show at Gracelands in Kensal Rise, London. They include a beauty pageant runner-up, a snow covered football field, a collapsed mid-Western shack and even inter-vehicular intercourse - all in Floyd’s honest, penetrating style.
Offered up by the photographer as a contemporary update of the Athena poster outlet, Floyd sees his approach as the way forward for print sales - suggesting that bigger prints should go for more, whilst smaller prints should be more accessibly priced – a conviction we applaud.
ADDRESS
Gracelands,
118 College Road,
Kensal Green,
London NW10 5HD
-
Bocci and Anna Carnick join forces on a showcase of evocative design practices in Berlin'Crafting Community' is on view at Berlin's Wilhelm Hallen until 14 September 2025
-
The story behind a one-of-a-kind Dieter Rams handbag, reborn by German leather brand TsatsasA new exhibition at Vitsœ’s London store celebrates the ‘931’ bag, designed by Dieter Rams for his wife Ingeborg in 1963 and reborn over half a century later in a collaboration between Rams and German leather accessories brand Tsatsas
-
A Miami pied-à-terre channels Art Deco glamour and endless summerInterior designer Olga Malyev reimagines a South of Fifth apartment with bold colour, vintage treasures and a sunlit spirit that captures Miami’s timeless allure
