Pop it: Skateroom and the Beyeler Foundation team up on Warhol decks
Since 2013, the Skateroom has been merging streetstyle with the art world, producing limited-edition skateboards in collaboration with artists such as Ai Weiwei, Paul McCarthy and Marilyn Minter. The company just announced its next step, a partnership with the Beyeler Foundation launched during Art Basel 2016. The Swiss art museum will showcase the Skateroom’s iconic collections created in partnership with the Andy Warhol Foundation for the Visual Arts, two series of boards that feature the artist’s iconic motifs.
’Coloured Campbell’s Soup’ and ’Gold Marilyn’, the company’s latest releases in their skateboard portfolio, will be on display at (and available to purchase from) the Beyeler Foundation from this month onwards.
Founded by Belgian entrepreneur and art gallerist Charles-Antoine Bodson three years ago, the company was launched to support Skateistan, his NGO venture aimed at empowering impoverished youth through art education and skateboarding.
‘The Skateroom understand the relevance of contemporary art on skate culture,’ explains the Andy Warhol Foundation’s director of licensing, Michael Hermann. ‘The unique Warhol decks embody and embrace the artist’s non-comformist spirit, and lastly, as a non-profit organisation ourselves, the Skateroom’s embrace of Skateistan made us understand that our world views were aligned.’
This year’s edition of Art Basel marks the start of a long-term collaboration between the Belgian skate brand and the Beyeler Foundation, one that will create and foster a connection that links contemporary art and popular cultures, while at the same time developing a charitable scope.