It’s our 30th birthday – and we demanded cake

Happy birthday to us! To celebrate Wallpaper* turning the big 3-0, we asked our friends and family to ‘bake’ us a cake. Naturally, they got creative

Wallpaper* 30th Birthday Cakes
Three of our 30 cakes, courtesy of, from left, Isabel + Helen; Tosin Oshinowo; and Murakami
(Image credit: Isabel + Helen; Tosin Oshinowo; Murakami)

It started with an invitation – to create a birthday cake to mark our 30 years in print, as celebrated in the October 2026 issue of Wallpaper* – sent to visionaries from across the creative industries that represent Wallpaper’s universe. Those that responded included architects, fashion designers, artists, image-makers, chefs, jewellers and furniture designers, all of whom have helped define our first three decades, and who continue to inspire, excite and shape the present and future of their industries. Among them are former Design Awards judges and winners – including Patricia Urquiola, Jon Gray (Ghetto Gastro), Nifemi Marcus Bello (Nmbello Studio) and Objects of Common Interest – alongside many of the creatives who have appeared on our pages over the years, and whose stories we have been proud to tell.

We were ecstatic with the response. Over the course of several weeks, cakes in all shapes and forms flooded our inboxes – both virtual and physical. They came in the form of drawings, objects, photographs and even real, edible cakes. Some ‘bakers’ invited other creatives to join them in the making of their cakes, leading to an ever-expanding constellation of creativity that made this celebration a perfect fit for our first 30 years. Happy birthday to us – now tuck in…

Issey Miyake

Issey Miyake 'bakes' Wallpaper* a 30th birthday cake

The cake from Issey Miyake nods to the brand’s ‘Paper Log’ concept, exploring the potential of paper as a three-dimensional material

(Image credit: Issey Miyake)

Bas Smets

Bas Smets 30th Birthday Cake for Wallpaper*

A Wallpaper* landscape cake, from landscape architect Bas Smets, who describes it as a ‘sketch of a “layer cake” where the layers are earth/soil strata and the candles are trees’.

(Image credit: Bas Smets)

Patricia Urquiola

Patricia Urquiola Wallpaper* 30th birthday cake

Colour and form combine deliciously in signature Studio Urquiola style

(Image credit: Patricia Urquiola. Photography: Neil Godwin / art direction: Cindy Parthonnaud, Gabriel Annouka)

Dior

Jonathan Anderson / Dior 30th birthday cake for Wallpaper

A sketch from Dior creative director Jonathan Anderson

(Image credit: Jonathan Anderson/Dior)

ESTÚDIO CAMPANA

Estúdio Campana 30th birthday cake for Wallpaper magazine

Cake Estúdio Campana-style

(Image credit: Estúdio Campana)

Gucci

Gucci 30th birthday cake recipe for Wallpaper magazine

Gucci’s cake comes with a recipe card

(Image credit: Gucci)

Lina Ghotmeh

Lina Ghtomeh designs a birthday cake for Wallpaper*

Lina Ghotmeh – Architecture conceived a white paper composition formed by the interlocking of the Wallpaper* asterisk. ‘The 30 upper points of its branches pay tribute to the magazine's 30-year journey,’ says the studio. ‘Revealed through the interplay of light and shadow, the piece unfolds as an exploration of presence and absence. In its essentiality, the white paper becomes a vessel for light, allowing space, void, and perception to shape the work as profoundly as the material itself.’

(Image credit: Lina Ghotmeh)

Marchesi 1824

Marchesi Wallpaper* 30th birthday cake

With a decorative motif incorporating the Wallpaper* asterisk, this edible cake was led by Diego Crosara, pastry art director and product manager at Marchesi 1824, the renowned Milanese pastry shop that's part of the Prada Group

(Image credit: Marchesi. Photography: Piergiorgio Sorgetti)

Ma Yansong

Ma Yansong

The cake created by Ma Yansong, architect and founder of MAD Architects, ‘draws inspiration from his early work Fish Tank. It translates his critical thinking of "observing humanity through fish and framing space via the fish tank" into a tribute to Wallpaper’s 30th anniversary,’ states the team.

‘The glass of a fish tank acts both as a barrier and a viewing window, mirroring the magazine’s media identity over the past three decades. Like a transparent medium, it stands apart from mundane ordinariness, continuously embracing avant-garde architectural, artistic and design ideologies from across the globe within, while presenting the public with an aesthetic realm that is free, soft and unshackled by rigid norms.’

(Image credit: Ma Yansong)

Objects of Common Interest

Objects of Common Interest Wallpaper* 30th birthday cake

A work of art from Objects of Common Interest

(Image credit: Objects of Common Interest. Photography: Neil Godwin / art direction: Cindy Parthonnaud, Gabriel Annouka)

Norman Foster

Norman Foster

A birthday wishes sketch from Norman Foster, founder and executive chairman of Foster + Partners

(Image credit: Norman Foster)

Rick Owens

Rick Owens designs a birthday 'cake' for Wallpaper's 30th birthday

From Rick Owens, a metal sculpture

(Image credit: Rick Owens)

Tosin Oshinowo

Tosin Oshinowo Wallpaper* 30th birthday cake

‘Three tiers for 30 cheers! Happy 30th birthday Wallpaper*,’ says Oshinowo Studio, the architecture and design practice founded by Tosin Oshinowo. Its monochromatic sculptural cake ‘references and celebrates the iconography, scarification, and patterning traditions of the Mulwi, Edo, and Yoruba peoples of Africa. Conceived as both an edible artefact and a sculptural object, the cake explores geometry, texture, repetition, and material expression through a refined contemporary language of form. The intention was not to reference a single culture, but rather to celebrate the richness, diversity, and spatial sophistication of visual traditions across the continent.’ The team continue: ‘The cake is crowned with Wallpaper’s asterisk, rendered as a sculptural topper that serves as the final gesture in the composition – a marker of celebration, cultural influence, and editorial innovation.

‘The base tier combines chocolate chip, marble, and white chocolate flavours; the middle tier is vanilla and strawberry; while the top tier is rich chocolate cake. The photoshoot theme is a tropical rainforest twist!

‘Conceived by Tosin Oshinowo and Oshinowo Studio, the project is a collaboration with Kelly Omodamwen, a talented sculptor working across multiple mediums, and award-winning pastry chef Olivia Okeke.’

(Image credit: Tosin Oshinowo. Photography: Tolu Sanusi)

Kim Gordon

Kim Gordon smoking a birthday candle

Kim Gordon smokes a birthday candle for Wallpaper*

(Image credit: Kim Gordon photographed by Cameron McCool)

Faye Toogood

Faye Toogood designs a birthday cake for Wallpaper magazine

A painted canvas sculpture from Faye Toogood

(Image credit: Faye Toogood)

Hannah Martin

Hannah Martin

‘[There’s] a lot of personal HM stuff in there,’ says jewellery designer Hannah Martin, ‘my absolute favourite plate from home, the pin is a photocopy of my own earring I wear everyday and the flower/flour is the white rose of Yorkshire! All my favourite things to celebrate my favourite magazine.’

(Image credit: Hannah Martin)

Georg Jensen

Georg Jensen

Georg Jensen says it in silver, with a cake server by Arno Malinowski, 1930

(Image credit: Georg Jensen)

Completedworks

Completedworks Wallpaper* 30th birthday cake

From Completedworks, a cake made from clay and freshwater pearls

(Image credit: Completedworks / Anna Jewsbury. Photography: Neil Godwin / art direction: Cindy Parthonnaud, Gabriel Annouka)

Nmbello Studio

Nmbello Studio

Nmbello Studio cooks up a render

(Image credit: Nmbello Studio)

Massimo Vitali

Massimo Vitali

A rock cake? Photographer Massimo Vitali shot his cake on the Vaschine coast near Livorno, Tuscany

(Image credit: Massimo Vitali)

Massimo Vitali

(Image credit: Massimo Vitali)

Samuel Ross

Samuel Ross

A drawing and writing from Samuel Ross. The prose reads: Enrichd IdeasLucid, Slow formingCakes congregateCelebrate, bindImbue!

(Image credit: Samuel Ross)

Isabel + Helen

Isabel + Helen Wallpaper* 30th birthday cake

Stacks and stacks of cake from Isabel + Helen

(Image credit: Isabel + Helen)

We Are Ona

We Are Ona

We Are Ona, the ‘creative culinary movement’ made us an Italian tiramisu with chef Céline Pham (centre, with We Are Ona founder Luca Pronzato, left). The tiramisu was photographed as part of Pronzato’s new hospitality project in Arles, Casa Ideale

(Image credit: We Are Ona. Photography: François Deladerrière)

Ghetto Gastro

Ghetto Gastro

Ghetto Gastro are bang on the money

(Image credit: Ghetto Gastro. Photography: Ferry Gouw)

AA Murakami

AA Murakami Wallpaper* 30th birthday cake

Artist duo AA Murakami serves up ‘a cake made of foggy bubbles and a custom designed cake stand’

(Image credit: AA Murakami. Photography: Ian Lanterman)

Tai Shani

Tai Shani

A conceptual cake from artist Tai Shani

(Image credit: Tai Shani)

Lee Broom

Lee Broom

Lee Broom’s cake is so light

(Image credit: Lee Broom)

Patcharivipa

Patcharivipa 30th birthday card

A painting on canvas from jewellery designer Patcharivipa

(Image credit: Patcharivipa)

Marcio Kogan

Marcio Kogan

‘When we received this exciting invitation from Wallpaper*, our first ideas came from AI-baked cakes. The temptation was huge, but we decided to go the old-school way, which is way more fun,’ writes the team at architect Marcio Kogan’s Studio MK27.

‘Luiza Lafer is a young Brazilian pastry chef, trained at Le Cordon Bleu Paris and a longtime friend of MK27, having grown up in an MK27 house from the early 2000s. She has been described as the Tim Burton of pastry, as each of her creations has its own fantastic atmosphere. Dressed in a Mendl's pastry-shop apron straight out of The Grand Budapest Hotel, Luiza reinterpreted MK27’s architectural grammar in edible form. Together, we designed an anniversary cake made of tropical-coloured jelly. Each jelly, flavored with a different Brazilian fruit – jabuticaba, caju and acerola – forms a landscape of classical geometric shapes, the kind we design every day. For architects who usually build in concrete, wood and glass, this was a joyful exercise in scale, colour and transparency.

‘The ensemble celebrates Wallpaper’s wonderful endeavour of bringing the warmth of Brazilian design to the world stage.’

(Image credit: Marcio Kogan)

Perfumer H

Perfumer H Wallpaper* 30th birthday cake

A bespoke hand-blown 325g engraved candle from Perfumer H, for us to blow out

(Image credit: Perfumer H. Photography: Neil Godwin / art direction: Cindy Parthonnaud, Gabriel Annouka)

Wallpaper’s 30th-anniversary, October 2026 Guest Editors’ Issue – with guest-edited sections by Es Devlin, Carrie Mae Weems and Palace Skateboards – is available from 3 September, in print on newsstands, on the Wallpaper* app on Apple iOS, and to subscribers of Apple News +. Subscribe to Wallpaper* today

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.