Ghada Amer’s provocative embroidered texts speak of feminism and activism
Ghada Amer explores the power of words in ‘QR Codes Revisited – London’ at Goodman Gallery in London’s Mayfair
Ghada Amer uses words in provocative ways. What appears to be decorative needlework at first glance, is anything but. Working with woven and embroidered text, often powerful feminist statements across languages and time, rearranged into intriguing geometric forms, the artist invites us to see the common threads in our shared realities. Amer’s message is both clear and coded, requiring a second or third glance. She uses language to stir debate and shift our perspectives.
‘I grew up with calligraphy,’ she says. ‘It is something you see at first, then you discover more. The beauty is in the discovery when things reveal to you. I see it as a kind of meditation. It isn’t a message or a trick, rather a state of how you want a work of art to respond to you.’
Ghada Amer, ‘QR Codes Revisited – London’
We are meeting at Goodman Gallery in Mayfair where ‘QR Codes Revisited – London’ has just opened featuring Amer’s early and new works. This includes her most recent abstract appliqués, which the artist painstakingly created with master craftsmen in Egypt. ‘I like the idea of a super ancient technique and a very modern concept,’ she offers, with a smile.
Occupying the entire downstairs gallery space, these large-scale works highlight the voices of French feminists, Arab activists and South African revolutionaries. Simone de Beauvoir’s ‘One is not born, but rather becomes, a woman’ appears, as does the powerful words of Tunisian women’s rights activist Amina Sboui, who writes, ‘My body belongs to me and it does not represent the honour of anyone’. Meanwhile, the geometric formations and embedded coded meanings reference the QR code of the exhibition title.
Born 1963 in Cairo and based in New York, Amer has gained international recognition for her abstract canvases that are embroidered with feminist and erotic motifs. Her extensive practice involves painting, sculpture and ceramics, works on paper, and mixed-media installations. Her work is featured in public collections around the world, including Brooklyn Museum of Art and Centre Georges Pompidou in Paris.
Amer was encouraged to take up craft, rather than the more masculine-deemed painting at the start of her career, which she did so with gusto. ‘I wanted to subvert the medium. I see these works as paintings.’
The emphasis on words with social and political subtexts came early in her career. In one of her most celebrated embroidered wall sculptures, Barbie Loves Ken, Ken Loves Barbie’(1995/2002), on show for the first time in the UK at Goodman, two life-size straitjackets pin to the wall stitched with ‘Ken aime Barbie, Barbie aime Ken’ as an observation of our fixation with perfect love and the impossible beauty standards. Amer acknowledges since the 2010 Arab Spring pro-democracy uprising, her work has focused more and more on addressing the Arab feminist movement; she says, ‘They are with me now, so I don’t feel alone.’
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Amer abstracts language and unpacks definitions. She lingers on words, translations and mistranslations and their wider impact on how we view others. The maze-like quality of ‘QR Code Revisited’ asks the viewer to adventure into places unseen, explore other narratives. Ultimately Amer finds in words the force to capture shared identities, commonalities across cultures, humanity without borders.
She describes her latest body of work as changing what is considered submissive work to be seen and understood as paintings. ‘I’ve been developing my vocabulary for 25 years. Since the past five years, I can finally talk. Putting embroidery in the format of painting and art, I didn’t have anybody to learn from. I had to create my own history. Only now I can really master it.’
‘QR Codes Revisited – London’ is at Goodman Gallery until 22 December 2023
A writer and editor based in London, Nargess contributes to various international publications on all aspects of culture. She is editorial director on Voices, a US publication on wine, and has authored a few lifestyle books, including The Life Negroni.
-
The wait is over: Matthieu Blazy is Chanel’s new creative director
Matthieu Blazy has been appointed as the new artistic director at Chanel, after a critically lauded and commercially successful tenure as creative director of Bottega Veneta
By Jack Moss Published
-
Alaïa’s secret new London café and bookstore is inspired by the art of hosting
Housed on the third floor of Alaïa’s London flagship, the intimate space – inspired by Azzedine Alaïa’s famed hospitality – includes a Violet Cakes bakery and a bookstore by Claire de Rouen
By Jack Moss Published
-
Is it really possible to stage a Shakespeare play inside the game Grand Theft Auto?
Grand Theft Hamlet, a documentary debut written and directed by Pinny Grylls and Sam Crane, is about two out-of-work actors attempting to mount a full production of William Shakespeare’s Hamlet, inside the violent world of Grand Theft Auto, shot entirely in game
By Billie Walker Published
-
Looking forward to Tate Modern’s 25th anniversary party
From 9-12 May 2025, Tate Modern, one of London’s most adored art museums, will celebrate its 25th anniversary with a lively weekend of festivities
By Smilian Cibic Published
-
Out of office: what the Wallpaper* editors have been doing this week
A week in the world of Wallpaper*. Here's how our editors have been entertaining themselves in the run up to Christmas
By Hannah Tindle Published
-
Love, melancholy and domesticity: Anna Calleja is a painter to watch
Anna Calleja explores everyday themes in her exhibition, ‘One Fine Day in the Middle of the Night’, at Sim Smith, London
By Emily Steer Published
-
Ndayé Kouagou speaks the language of the chaotic social media influencer in London
Ndayé Kouagou celebrates meandering incoherence with an exhibition, ‘A Message for Everybody’, at Gathering in London
By Phin Jennings Published
-
Out of office: what the Wallpaper* editors have been doing this week
A snowy Swiss Alpine sleepover, a design book fest in Milan, and a night with Steve Coogan in London – our editors' out-of-hours adventures this week
By Bill Prince Published
-
Discover psychedelic landscapes and mind-bending art at London’s Tate Modern
'Electric Dreams' at the Tate encompasses the period from the 1950s to the beginning of the internet era
By Hannah Silver Published
-
Meet Kenia Almaraz Murillo, the artist rethinking weaving
Kenia Almaraz Murillo draws on the new and the traditional in her exhibition 'Andean Cosmovision' at London's Waddington Custot
By Hannah Silver Published
-
Inside Jack Whitten’s contribution to American contemporary art
As Jack Whitten exhibition ‘Speedchaser’ opens at Hauser & Wirth, London, and before a major retrospective at MoMA opens next year, we explore the American artist's impact
By Finn Blythe Published