Childhood friends Chris Kennedy, an architect, and Tom Woods, a product designer, set up their joint practice in 2014 in Peckham, south London. Now, the young studio counts a team of 11 designers and architects. At the heart of their approach sits ‘user-focus, tenacity, and a problem-solving mindset’, they say; but their consideration for kindness, integrity and empathy is also something that distinctly comes through when you talk to the enthusiastic founders of Kennedy Woods Architecture. The studio is also the UK’s first – and currently, only – B-corp certified UK architecture practice.
A B-Corporation accreditation is a ‘badge’, awarded to businesses that balance commercial success and purpose. ‘In simple terms, we are committing to balancing people, planet and profit,’ explain the team. ‘In other words, thinking about all stakeholders, not just shareholders, that our business impacts during key decision-making. This includes employees, suppliers, society and the environment too. There’s a rigorous certification process you have to undergo, which measures your business’ entire social and environmental performance. This is regularly reassessed, and we aim to continually improve our impact for each assessment.’
What led them to get the certification? ‘We wanted to stand out among the noise,’ they say. ‘As an objective, third-party guarantee of sustainable and ethical business practices, our B-corp status is a badge that helps us connect with like-minded clients interested in impact, as well as attracting purpose-driven talent.’ While the accreditation remains a rarity among their peers, the pair feel there’s a sense of a growing movement around it.
Led by this approach, the studio has been working on a wealth of commissions since its inception, a key one being becoming the design partner for a nursery start-up, N Family Club, that is looking to disrupt the education sector and create a network of Ofsted Outstanding schools. Developing, together with the business, the overall spatial identity for a series of nurseries all over London, Kennedy Woods has been working to translate educational philosophy and operational requirements into a set of design standards.
‘By understanding in detail what works for children, parents and the operator, we’ve been able to convert a range of building types, including churches, community centres, care homes, and retail spaces, into nurseries. Each time playing to the character of the original buildings while maintaining a consistent brand experience,’ the team say.
Another important project for the firm was ‘Hearing Birdsong’, a healthcare innovation project they produced together with UCL and the Dyson School of Engineering to co-design and prototype a new type of hearing test. This might feel a long way from conventional architecture, but Woods’ product design background means he and Kennedy have worked on a lot of less ‘traditional projects, including modular and micro-architecture schemes’.
While Kennedy and Woods don’t believe in an aesthetic house style, they are very particular about process: ‘We follow a “design thinking methodology” – an evidence-based, human-centred approach to innovation popularised in product and service design – that allows us to access a wide variety of project types.’ This method involves a solution-based sequence that goes through five key steps: Empathise, Define (the problem), Ideate, Prototype, and Test.
The team’s latest design is for a zero-carbon new-build school in a particularly constrained backland site in east London – they have just submitted their planning application and are eagerly awaiting results. Under the ‘less traditional’ projects banner, Kennedy and Woods are working on launching a user-centred architecture framework, built to help organisations innovate with the end-user in mind, to improve critical social infrastructure. Inspired by their experiences and faced with the industry’s – and the world’s – Covid-induced challenges, while armed with ambition and its defining, considerate approach, this young studio is already jumping into action. §
