The Pavilion: ACME’s east London meeting place has a sustainable twist
The Pavilion at Endeavour Square in London's Stratford is a new meeting place with a sustainable timber structure, courtesy of architecture studio ACME
- (opens in new tab)
- (opens in new tab)
- (opens in new tab)
- Sign up to our newsletter Newsletter

Stratford just got a new meeting place. The Pavilion at Endeavour Square has just been unveiled to a design by ACME, bringing sustainable architecture, fun design and a touch of placemaking to this part of east London.
The London architecture studio's director Friedrich Ludewig started off designing with a seemingly blank slate site – an open and as yet undeveloped part of Stratford’s International Quarter that sits just outside the borders of the Westfield complex and next to the large bridge that takes visitors through to the Queen Elizabeth Olympic Park, the Aquatics Centre and the West Ham’s London Stadium beyond. Surrounded at the moment by construction, newly completed office towers and enough rail tracks to make a train spotter happy, the site was in need of a purpose and a focal point – something fun and engaging, welcoming, useful and strong enough to act as a landmark for its corner of this still-growing London neighbourhood.
Moulding a meeting place
Enter ACME, which immediately identified, Ludewig recalls, a set of parameters that helped the team define their design for this ‘vertical piazza'. Having worked on the Olympic Park and bridges' masterplanning some 15 years ago, the architect had a strong affinity for the area and its needs. It needed to be a building that ‘says hello from all sides', he says; one that doesn't have a flat roof, so as to enhance its views through drops and vantage points; one that has a garden that pays homage to the nearby park and the wider site's origins; and a structure that is lightweight, as it was going to be built atop a DLR tunnel and train lines.
The first three elements helped ACME mould the building's shape – it’s an expressive volume that swells and dips, creating a number of staircases and ways in and through, terraces and stepped seating areas, as well as the undulating rooftop with its decked areas and lush native wildflower gardens. The very last parameter – weight – was crucial in defining the building’s material and construction methods. The structure is impressively made almost entirely (with the exception of its shallow concrete foundations) of wood.
ACME’s inspiring timber structure
The Pavilion is an extremely lightweight timber structure, made using cross-laminated and glue-laminated timber panels, which carry low embodied carbon. Parametrically controlled timber fin cladding and a timber frame were designed to perfection, forming a building that has achieved a rare, ‘Outstanding’ BREEAM score of 92 per cent.
This was also aided by the fact that The Pavilion is connected to the Stratford district heating and cooling network and has external lighting especially designed to minimise light pollution. Projecting slabs and a beautiful soffit ceiling inside celebrate wood throughout – while the green spaces created at the top enhance the area's biodiversity, as they act as a food source for pollinators, and a home for bird and bat species.
A nod to Alpine landscapes
If going round the building, with its blooming meadows, rolling hills and long views, conjures up images of Alpine landscapes, you are not far off the mark. Drawing on Alpine architecture and the nearby Olympic Park's sporting references, Alpine themes helped guide the design of The Pavilion – and in particular, its interiors. The building’s two levels are occupied by Haugen, a delicatessen, brasserie and café inspired by Alpine dining, with an interior design concept created by the award-winning creative studio of Afroditi Krassa.
The ground floor also hosts an information point for the wider area, pointing to sights such as the nearby mobile orchard display The Hothouse by Studio Weave and garden designer Tom Massey. Meanwhile, a set of water fountains and an art piece by Troika adorn the open square right in front of The Pavilion, completing this new offering in Stratford's cultural and hospitallity scene.
INFORMATION
acme.ac (opens in new tab)
Ellie Stathaki is the Architecture Editor at Wallpaper*. She trained as an architect at the Aristotle University of Thessaloniki in Greece and studied architectural history at the Bartlett in London. Now an established journalist, she has been a member of the Wallpaper* team since 2006, visiting buildings across the globe and interviewing leading architects such as Tadao Ando and Rem Koolhaas. Ellie has also taken part in judging panels, moderated events, curated shows and contributed in books, such as The Contemporary House (Thames & Hudson, 2018) and Glenn Sestig Architecture Diary (2020).
-
Molteni&C presents its first outdoor furniture collection
Molteni&C translates its signature craftsmanship and style for outdoor living
By Simon Mills • Published
-
The globe-trotting Cruise 2024 shows: what to expect
Everything you need to know about the upcoming Cruise 2024 shows, which see fashion brands jetting around the world, from Seoul to Los Angeles
By Jack Moss • Published
-
Oikos reimagines the door as ‘entrance architecture’
Italian security door manufacturer Oikos knows how to make an entrance
By Simon Mills • Published
-
London architecture exhibitions 2023: a guide to the best shows this month
Exciting, beautiful and thought-provoking London architecture exhibitions; here's our pick of the finest in town, to visit and enjoy this month
By Ellie Stathaki • Published
-
Iconic music venue New Century returns to life in Manchester
Music venue New Century in Manchester is back in action following sensitive revamp by architects Sheppard Robson
By Ellie Stathaki • Published
-
The finest brutalist architecture in London and beyond
For some of the world's finest brutalist architecture in London and beyond, scroll below. Can’t get enough of brutalism? Neither can we.
By Jonathan Bell • Published
-
Charles Holland’s east London house refresh offers ‘playful conservation’
Charles Holland’s east London house design for Will Wiles and Hazel Tsao Wiles brings light, colour and flair to a Victorian restoration process
By Nick Compton • Published
-
Don’t Move, Improve! 2023 longlist and what it reveals for London homes
The Don’t Move, Improve! 2023 longlist has been announced, unveiling some 50 homes and swathes of creativity in London’s residential architecture
By Harriet Thorpe • Published
-
A redesigned staircase brings openness and light in London townhouse transformation
Townhouse of Seven Stories by Architensions uses a redesigned staircase to bring openness and light to a historic London home
By Nana Ama Owusu-Ansah • Published
-
‘Women’s Work: London’ celebrates architecture and International Women's Day
Action group Part W launches ‘Women's Work: London’, a project celebrating International Women’s Day and key projects by women in our built environment
By Ellie Stathaki • Published
-
Arthur Mamou-Mani: Can parametric architecture bring us closer to nature?
London-based French architect Arthur Mamou-Mani uses digital design and fabrication techniques to create temples of spirituality
By TF Chan • Published