Hy-Pavilion was set up in Park Crescent before being moved to the NLA HQ in Store Street for the rest of the festival
(Image credit: TBC)

Campaign is a young and dynamic East-London based design workshop with an impressive portfolio. Their projects already include commissions for Burberry, as well as work with temporary structures and the retail sector, such as a pop-up store for Dr. Martens in Spitalfields Market and a temporary installation for Dunhill during New York Fashion Week earlier this year. Their Foldaway Bookshop project for this summer's LFA began as an initiative by Claire Curtice publicists and its aim was to engage London's architects. Designed in three weeks and constructed within three days from 58 sheets of cardboard, Foldaway was managed and stocked by RIBA Bookshops.

Why a bookshop?

The idea for a bookshop came about through a desire to celebrate the art of the printed publication and create a key destination and sociable space central to the festival programme.

What was your main design idea for the project? How did the concept evolve?

We wanted to challenge the idea of a recyclable shop, so we used cardboard. From the ceiling to the walls, which are concertinaed to create shelves for the books, the entire structure is cardboard. It was inspired by the open pages of a book. With its giant paperclips and post-it notes, visiting it feels literally like being inside a giant book.

What led you to the choice of cardboard as the main material?

The design of retail spaces will become increasingly eco-aware. Thinking environmentally is one of the next big issues for retail.

You have worked in the past on quite a few temporary structure commissions. What attracts you to such a commission?

Temporary/ pop-up is taking retail interiors to another level; it allows us to create increasingly experimental environments that can challenge subjects in a lucid and immersive way.

What is the temporary structure's biggest advantage?

In the broad concept of a pop-up store installation, impermanent structures develop a brand's sense of presence and experience. They can be used to engage new consumers, remind old ones of a brand's creativity and offer retailers a chance to extend their presence or reach within a market while keeping financial risk to a minimum.

... and what are its main challenges?

To achieve memorable impact with a small budget and limited time scale.

Which is your favourite LFA temporary installation?

Our favourite is Carmody Groarke's temporary restaurant for Bistrotheque on top of the Westfield shopping centre in Stratford, using materials borrowed from the mega-mall's construction site.

Are there thoughts of reviving the Foldaway Bookshop in other locations, after the festival?

We've had great feedback and ideas for Foldaway Bookshop to pop-up in some interesting and unlikely venues - watch this space!

the pavilion

Designed by London-based engineers Price & Myers, the pavilion provided shelter for talks and presentations, as well as the multitude of LFA visitors who just wanted somewhere shady to sit.

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'Moss Your City'

'Moss Your City' pavilion by Oslo-based studio, Pushak 

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cave-like pavilion

On entering the cave-like pavilion, visitors were surrounded by an urban forest 

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The Jellyfish Theatre

The Jellyfish Theatre - London's first fully functioning theatre made from recycled materials, designed by Berlin architects Martin Kaltwasser and Folke Köbberling

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Tate Modern

A model of Tate Modern made from sugar cubes was on show at the under-construction NEO Bankside complex, designed by Rogers Stirk Harbour + Partners

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New London Architecture gallery

Wallpaper's exhibition at the New London Architecture gallery opened during the festival and will be on show until the 9th July, presenting work produced by the 30 international architects that took part in Wallpaper's 2010 Architects Directory. Photograph by Agnese Sanvito 

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Illustrations by British graphic designer Andrew Clark. Photograph by Agnese Sanvito

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July issue, displayed on the 'Hexagon' bookstand

Visitors can leaf through copies of our July issue, displayed on the 'Hexagon' bookstand by Nendo for Quodes. Photograph by Agnese Sanvito

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The Foldaway Bookshop

The Foldaway Bookshop by Campaign Design 

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The bookshop

The bookshop was as an initiative of Claire Curtice publicists 

(Image credit: TBC)

constructed from 58 sheets of cardboard

Designed in three weeks and constructed within three days from 58 sheets of cardboard, Foldaway was managed and stocked by RIBA Bookshops

(Image credit: TBC)

Union Street Urban Orchard

The Union Street Urban Orchard pop-up garden 

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The garden

The garden regenerated a disused site in Bankside 

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The Swarming Futures

The Swarming Futures exhibition, curated by Naja deOstos' practice partner Ricardo deOstos 

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Brazilian architecture

 The show presented a snapshot of the present and a glimpse of the future of Brazilian architecture

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A solar lift

A solar lift by Matthew Lloyd Architects, Architecture Inside Out, Shape and RIBA London made an appearance for 15 days at the Duke of York Steps 

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RIBA London

RIBA London held an exhibition called Forgotten Spaces, showcasing the results of the regional competition which invited proposals for overlooked pockets of land in London. First prize went to 'Reservoir Roofs' by Gort Scott - a proposal for the development of existing reservoirs to allow school children and day trippers to connect with the middle Lee Valley

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'The Pool'

Second prize went to 'The Pool' by Scott Brownrigg - a plan to bring the Kingsway Tramway Subway back into use

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'Thames Archipelago'

Third prize went to the 'Thames Archipelago' by Craft Pegg Limited - a proposal for floating natural habitats at East India Dock

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Ellie Stathaki is the Architecture & Environment Director at Wallpaper*. She trained as an architect at the Aristotle University of Thessaloniki in Greece and studied architectural history at the Bartlett in London. Now an established journalist, she has been a member of the Wallpaper* team since 2006, visiting buildings across the globe and interviewing leading architects such as Tadao Ando and Rem Koolhaas. Ellie has also taken part in judging panels, moderated events, curated shows and contributed in books, such as The Contemporary House (Thames & Hudson, 2018), Glenn Sestig Architecture Diary (2020) and House London (2022).