London’s Soho has always been intrinsically connected to film and the entertainment industry, so it felt only natural that Pathé Films would set up shop there in the early 1900s. Their headquarters on Wardour Street was a historical building of the same period with an ornate Portland stone Edwardian frontage, but when the production company eventually moved out, the building also entered a new era.
During a past redesign, the building, which retained its historic façade, was completely gutted and rebuilt, resulting in inconsistencies between its original front elevation and the run-of-the-mill interior behind it. Enter architects Sheppard Robson, who have just revealed their complete remodelling of the structure, following its transformation from offices into luxury apartments.
Right from the start, the architects set out to address the existing architectural imbalance between old and new, aiming to redesign the contemporary elements in a way that would best complement and work with any original features. The work was done by Sheppard Robson and its interior design group, ID:SR.
‘To work in Soho is to add to its rich layers of history and intrigue’, says ID:SR head Helen Berresford. ‘We had the fantastic opportunity of creating a building that had a distinct quality and narrative throughout. We wanted to deliver apartments that were rooted in the area’s history, whilst resonating with the current identity of the area and marketplace.’
The 15 residential units include two penthouses, and are accompanied by a gym for residents. The rear façade was completely replaced with a modern variation featuring brick, tile, aluminium and floor-to-ceiling windows. Meanwhile, the front façade was restored to its former glory. Hand crafted details and quality materials compose a fittingly modern, yet sensitive interior, full of texture and contemporary style.
Featuring a wealth of high sustainability credentials, the building achieved a BREEAM Ecohomes 'Excellent' rating for its refurbished elements and Code for Sustainable Homes Level 4 for the new-build parts.
The result? The Pathé Films apartment building blurs the boundaries between interior and exterior, old and new – reuniting this central London site with its heritage, while bringing it forward into the 21st century.
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For more information, visit the Sheppard Robson website
Photography: Hufton + Crow
