Loyle Carner’s Reading Festival 2023 stage presents spatial storytelling at its finest
We talk to Loyle Carner and The Unlimited Dreams Company (UDC) about the musical artist’s stage set design for Reading Festival 2023

As Loyle Carner headlines at Reading Festival 2023, one of the UK’s biggest music events, the stage architecture of his performance invites the audience into a world inspired not only by his most recent album Hugo, but also his formative lockdown experience of taking driving lessons with his father.
In playing an event as big as Reading, yes, there is the element of spectacle in the design; but complementary to this is a sincere showcase of a personal journey that offers a side of the artist we rarely get to see.
Loyle Carner at Reading Festival 2023: the stage design
Design studio The Unlimited Dreams Company (UDC) worked on the stage setting. Co-founder Harrison Smith says: 'The set was not really technically led', but more a process of becoming invested in telling a heartfelt story. He notes that very early on, it became obvious that ‘progression and evolution’ were the driving concepts for the design of this show.
Going beyond the usual representational props, the set uses real-life objects with visceral power as a part of its composition. At polar ends of the stage, a humble street light and the actual Volkswagen 93 Mark Two that Carner learned to drive in are the kingpins of the set. The approach was purposefully minimal, and collaborative. Harrison points out they followed Carner's culinary mantra: 'If it's not necessary, it's not on the plate.'
UDC co-founder George Thomson remarks: 'There’s something very special about the fact these two men were in a very confined metal box, where they had to talk together and work through their problems.' He continues: 'For a project that is rooted in storytelling, I feel we really had to have it as part of the set.'
The performance and stage set are curated to represent the span of a 12-hour day, using the cycle of the sun to narrate acts of self-inquisition. Taking cues from Hugo, the concept helps to narrate Carner’s lived experience of grappling with manhood, race and navigating emotional journeys with his father.
Despite the stripped-back nature of the set, designing and building it all was not without challenges. Thomson remembers, 'We had to modify and adapt and play with it. It's a practical constraint of fitting it in, but there's also an aesthetic aspect of making it look right. We really didn't want smaller venues to get a worse version of the show.'
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Wanting to create a communal experience, the usual rectangular use of floor space is done away with, instead cutting the corners to create a triangular layout for the physical platform – and therefore, a forced perspective. Thomson explains: 'The false perspective is actually carried on through light, so it also brings the audience into the set – [they are not just] looking into a window of a world.'
Alongside the performance itself, spatial elements encourage a state of empathy. In a time where we usually only see the shiny parts of people's lives, it’s refreshing to be let in on an experience that memorialises genuine moments of change, even the difficult parts. It's a spectacle that embraces authenticity, showing that all transformative moments are just as worthy to be hailed and celebrated.
Teshome Douglas-Campbell is a London-based writer, architectural designer whose work explores the intersection of design, community, and culture. With a background in socially engaged architecture, he brings a critical eye to ways we craft living environments, documenting emerging design movements and profiling transformative spaces.
-
Meet Malak Mattar, the Palestinian artist behind the 'Together for Palestine' concert at London's Wembley Arena
The London-based artist curates a landmark concert of music and art in support of Gaza, alongside Brian Eno, James Blake, Jamie xx, Neneh Cherry and more
-
A new coffee table book proves that one designer’s trash is another’s treasure
The Rizzoli tome, launching today (16 September 2025), delves into the philosophy and process of Retrouvius, a design studio reclaiming salvaged materials in weird and wonderful ways
-
A carbon-emission-busting house, yeast-biomass building, and more ‘Designs for a Cooler Planet’
‘Designs for a Cooler Planet’ returns to Aalto University in Finland as part of the annual Helsinki design and architecture week, highlighting buildings, materials and solutions towards a better future
-
In memoriam: Sir Nicholas Grimshaw, 1939-2025
Pioneering British architect Sir Nicholas Grimshaw has died at the age of 85; we honour the creative who marked 20th-century architecture like few others
-
The new 2025 London Open House Festival tours to book
2025 London Open House launches this weekend, running 13-21 September; here, we celebrate the newcomers in the residential realm, flagging the exciting additions to the festival's growing home tour programme
-
The wait is over – the RIBA Stirling Prize 2025 shortlist is here
The restored home of Big Ben, creative housing for different needs, and a centre for medical innovation – the RIBA Stirling Prize 2025 shortlist has just been announced, and its six entries are as diverse as they can be
-
Slides, clouds and a box of presents: it’s the Dulwich Picture Gallery’s quirky new pavilion
At the Dulwich Picture Gallery in south London, ArtPlay Pavilion by Carmody Groarke and a rich Sculpture Garden open, fusing culture and fun for young audiences
-
Bay House brings restrained modern forms and low-energy design to the Devon coast
A house with heart, McLean Quinlan’s Bay House is a sizeable seaside property that works with the landscape to mitigate impact and maximise views of the sea
-
A whopping 92% of this slick London office fit-out came from reused materials
Could PLP Architecture's new workspace provide a new model for circularity?
-
Meet the landscape studio reviving the eco-brutalist Barbican Conservatory
London-based Harris Bugg Studio is working on refreshing the Barbican Conservatory as part of the brutalist icon's ongoing renewal; we meet the landscape designers to find out more
-
A refreshed Victorian home in London is soft, elegant and primed for hosting
Sobremesa house by architects Studio McW shows off its renovation and extension, designed for entertaining