London’s brutalist Balfron Tower opens two eclectically designed show apartments
Ab Rogers Design and Studio Egret West have combined restoration, creativity and collaboration to design the interiors of two show apartments in one of London’s most iconic residential towers

A couple of colourful doors to two show homes have opened in Ernö Goldfinger’s 27-storey Balfron Tower in London. Completed in 1967 for the London County Council, the iconic Grade II*-listed brutalist architecture block, has been under renovation for the last few years under the discerning eyes of englightened developer Londonewcastle, Studio Egret West (SEW) and Ab Rogers Design (ARD). The new apartment interior design has just ben revealed.
Formerly social housing owned by the borough of Tower Hamlets, the Balfron Tower, and its surrounding estate comprising two other residential buildings, developed a need in the early 2000s for complete refurbishment. In response, ownership was transferred to a housing association which alongside the total modernisation, designated the tower for private sale while maintaining social use in other parts of the estate. Located on the northern approach to the Blackwall Tunnel, the Balfron Tower neighbours the rising canal-side new builds of Aberfeldy Village, the Frederick Gibberd-designed Chrisp Street Market (soon to be razed and regenerated with some high-rise buildings to boot) and Robin Hood Gardens, a brutalist estate with a different fate.
Tasked with the building’s necessary interior redesign were SEW, the practice behind the refurbishment of Park Hill in Sheffield with Hawkins/Brown, and ARD. In total, there are 146 apartments including maisonettes from one to four bedrooms, which they split 50/50 to bring two unique design approaches to the interiors.
Balfron Tower show apartment interior
The show apartments are both accessed from floor 24, and one apartment features an entrance that opens up to a staircase down to the apartment – an original arrangement designed by Ernö Goldfinger. To reflect the current demand for a more open plan living, SEW edited the apartment plans by removing the walls between the hallway, kitchen and living rooms (made possible due to the introduction of sprinklers and kitchen extracts).
RELATED STORY
The two west-facing apartments each boast sunset views of central London, and have been dressed to evoke eclectic moods that reflect the experience of living inside a colossal brutalist hulk integral to British architectural history. The one bedroom (41.8sq m) designed by ARD with creative consultant Blue Farrier is based on the life of a kooky fictional character called Ursula Kim, while the SEW-designed two bedroom (60.8sq m) features bespoke rugs designed by 2LG Studio, their Capsule light and Stanley table, as well as a series of wallpapers inspired by the architecture of the building.
The whole building feels like a Bauhaus-style collaborative project crossing architecture, design and furniture. Londonnewcastle collaborated with the Goldfinger Factory, a furniture business/community academy/skill-sharing service based from the ground floor of the Trellick Tower, to create bespoke pieces from reclaimed materials such as the aluminium side table and felt headboard in the ARD show apartment.
As well as excitement for the future, restored elements show respect for the modernist heritage of the building. Light switches integrated within metal door frames have been reinstated and the balustrades similar to the original Goldfinger design redesigned. Six apartments yet to be revealed are also being reinstated to the original style in which Erno and Ursula Goldfinger lived in during 1968.
It was always part of Londonewcastle’s plan to preserve the spirit of Goldfinger’s modernist vision – from the uniquely coloured corridors on each floor to the communal spaces that were integral to his theories on high-rise living. While Goldfinger didn’t design a yoga room, or envision a cinema room in the tank room, these are some of the perks that 21st century residents will have in the new Balfron.
Internal window with shelving at the Ab Rogers Design show apartment
Balcony with restored concrete planters
Open plan living and kitchen at the 2LG-designed show apartment
Bedroom and balcony at the Ab Rogers Design show apartment
Bathroom at the 2LG show apartment
Bedroom at the Ab Rogers Design show apartment
Living space at the Ab Rogers Design show apartment
INFORMATION
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Harriet Thorpe is a writer, journalist and editor covering architecture, design and culture, with particular interest in sustainability, 20th-century architecture and community. After studying History of Art at the School of Oriental and African Studies (SOAS) and Journalism at City University in London, she developed her interest in architecture working at Wallpaper* magazine and today contributes to Wallpaper*, The World of Interiors and Icon magazine, amongst other titles. She is author of The Sustainable City (2022, Hoxton Mini Press), a book about sustainable architecture in London, and the Modern Cambridge Map (2023, Blue Crow Media), a map of 20th-century architecture in Cambridge, the city where she grew up.
-
The bespoke Jaguar E-Type GTO melds elements from every era of the classic sports car
ECD Automotive Design’s one-off commission caters to a client who wanted to combine the greatest hits of Jaguar’s E-Type along with modern conveniences and more power
-
Casa Sanlorenzo debuts in Venice as a new hub for contemporary art
The luxury yachting leader unveils a stunning new space in a palazzo restored by Piero Lissoni – where art, innovation, and sustainability come together
-
Once vacant, London's grand department stores are getting a new lease on life
Thanks to imaginative redevelopment, these historic landmarks are being rebonr as residences, offices, gyms and restaurants. Here's what's behind the trend
-
Once vacant, London's grand department stores are getting a new lease on life
Thanks to imaginative redevelopment, these historic landmarks are being rebonr as residences, offices, gyms and restaurants. Here's what's behind the trend
-
Lego and Serpentine celebrate World Play Day with a new pavilion
Lego and Serpentine have just unveiled their Play Pavilion; a colourful new structure in Kensington Gardens in London and a gesture that celebrates World Play Day (11 June)
-
Inside Abbey Road's refresh: touring the legendary studio's new interior
Abbey Road gets an interior refresh by Threefold Architects, bringing the legendary London recording studio in tune with the 21st century
-
The Serpentine Pavilion 2025 is ready to visit, ‘an exhibition you can use’
The Serpentine Pavilion 2025 is ready for its public opening on 6 June; we toured the structure and spoke to its architect, Marina Tabassum
-
A meticulously crafted artist’s space in east London evokes the area’s long creative history
Maich Swift Architects’ artist’s space has radically reconfigured a Victorian terraced house, transforming it into a contemporary live/work interior
-
A night at Pierre Jeanneret’s house, Chandigarh’s best-kept secret
Pierre Jeanneret’s house in Chandigarh is a modernist monument, an important museum of architectural history, and a gem hidden in plain sight; architect, photographer and writer Nipun Prabhakar spent the night and reported back
-
Welcome to Omved Gardens, north London’s hidden green oasis
This secret space in Highgate is relaunching as a vibrant community hub with new spaces, activities and exhibitions
-
What is eco-brutalism? Inside the green monoliths of the movement
The juxtaposition of stark concrete and tumbling greenery is eminently Instagrammable, but how does this architectural movement address the sustainability issues associated with brutalism?