Set within the industrial, warehouse surrounds of the old Tea building - on the corner of Shoreditch High Street and Bethnal Green Road - Pizza East is the latest venture from Soho House restaurateur and entrepreneur Nick Jones, and comes located conveniently close to his original East London offering, Shoreditch House – which sits directly above.
The interior of Pizza East is all we’d expected from this prime piece of restaurant real estate. Untreated, plaster-peeling walls; exposed arterial piping overhead and dense woody floors underfoot - so far, so Shoreditch. Take in the expansive bar-cum charcuterie and enormous open kitchen however, and it's here that the venture comes into its own.
A myriad of intimate seating configurations cater for every size of party, and the billowing glass spot lights dotted around the space nurture a consistent amber glow – perfectly complimented by a glass of the restaurant’s heady array of (predominantly Italian) wines.
Crisp, soft, super-fresh and tasty, true to its name, it's the pizzas that you should head east for though. It's not just the simple ones you might expect either - the prawns with tomato, garlic, spring onion, chilli and marjoram is a particular treat. When they're done so well, it's easy to see why Jones chose the simple Italian indulgence as the centerpiece for this latest project and didn't attempt anything dazzlingly gourmet instead. Not to be missed when next out East.